about

COMPANY

Over 500,000 publishers and more than 375 Fortune 1000 marketers use 33Across's Brand Graph™ technology, tools, and real-time predictive systems to connect their content and products into the social graph. Clients rely on their Brand Graph to leverage how individuals and the networks around them react to what is read, purchased, shared, and recommended in real-time. Reaching over 1.25 billion users, 33Across processes billions of anonymous social engagement, influence, and interest actions that surround marketer and publisher brands each day. The company has offices in 11 cities including New York, San Francisco, Sunnyvale, Salt Lake City, Chicago, Detroit, and Boston.

THE NAME

The toughest crossword puzzles can be solved if you decipher a large horizontal word in the middle of the puzzle. In many difficult puzzles these are often around 32 or 33 across. 33Across unlocks the puzzle of social connections.

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MANAGEMENT

Eric Wheeler, CEO & Co-Founder

Eric is the CEO and co-founder of 33Across, bringing 20 years of experience leading successful Internet businesses to 33Across. Prior to 33Across, he was the CEO of Neo@Ogilvy and Executive Director of Ogilvy Interactive North America. Under his leadership, Ogilvy Interactive's revenue grew five-fold from 2003-2007 working with leading brands including IBM, American Express, TD Ameritrade, Cisco, and Yahoo!. Eric was COO of Carat Interactive and co-founder and President/COO of Lot21, the award-winning digital agency that sold to Carat in 2002. Eric's career includes leadership positions at CNET, Young & Rubicam, and Anderson & Lembke in San Francisco. Eric holds a BA in Political Science and Philosophy from Boston University.

Greg Levitt, VP Product & Co-Founder

Greg is Co-founder and Vice President of Product Management, bringing 15 years of experience scaling digital and offline media businesses to 33Across. Prior to 33Across, Greg led business development at Yahoo! Finance, where he secured multi-million dollar partnerships with CNBC and Bankrate, and set the M&A strategy. Prior to Yahoo!, Greg managed a marketing team at Primedia that generated over $80MM in magazine retail sales and led corporate development for 24/7 Real Media Europe. Greg has a BA in International Relations from Brown University and an MBA from Columbia University.

Matt Arkin, President

Matt is the President of 33Across, bringing over 18 years of online media sales and operations experience to the company. Most recently Matt served as Chief Revenue Officer for Sojern where he led all revenue and media operations. Previously Matt headed sales and operations at TACODA for three years, then was SVP of Sales at AOL/Platform A. Prior, he served as VP of Sales at MarketWatch.com for seven years. Under his leadership, his team was listed in Forrester's studies as one of the most productive and top growing teams in the country. He has been recognized as an innovator in the online advertising industry and has been cited in dozens of industry publications. Arkin graduated from California Polytechnic University with a BA in Marketing & Management.

Adwait Ratnaparkhi, Chief Scientist

Adwait is Chief Scientist for 33Across, he is an accomplished research scientist and engineer specializing in machine learning, natural language processing, computational advertising, conversational systems, and search technologies. Prior to 33Across, Adwait was at Yahoo! Labs where he led a team of scientists that developed Yahoo's "look-a-like" modeling product for display advertising, as well as an improved query categorization method for the behavioral targeting system. His experience includes positions at Microsoft Research, IBM TJ Watson Research Center, and several leading startups. Adwait has a BSE in computer science from Princeton University, and a PhD in computer science from the University of Pennsylvania.

Allie Kline, VP Marketing

Allie Savarino Kline is the Vice President of Marketing and comes to 33Across from Brand Affinity Technologies (BAT) where she oversaw the company's brand development, marketing, and athlete & celebrity relationships. Prior to BAT she ran global marketing for Unicast, the definitive leader in rich media advertising for over ten years. While at Unicast, Allie was named as one of Fast Company magazine's Fast 50 for her work in advancing the use of video in online advertising. Allie was at InterVU before Unicast and led marketing through its IPO and subsequent $2.8 billion sale to Akamai. Allie holds a BA in Corporate Communications and a minor in writing from Ithaca College.

Carine Roman, VP Operations

Carine is Vice President of Operations and brings a breadth of experience in media and advertising operations, along with strong leadership skills to 33Across. Her responsibilities encompass analytics, media and sales operations, campaign optimization, and fulfillment. Carine began her career in media and advertising in Paris, France, where she ran sales and operations for a division of Publicis. After nearly eight years at Publicis, Carine moved to New York in 2003 to pursue an MBA and consult for both Ziff Davis Enterprise and American Lawyer Media. In 2006 Carine joined Ziff Davis Enterprise where she served as the Senior VP of Digital Media managing all digital/business operations and product development for the company. Carine holds an MS in Management from Ecole Superieure de Commerce de Toulouse and an MBA in Media Management and Finance from Columbia Business School.

Pedro Mejia, VP Finance

Pedro is Vice President of Finance for 33Across, bringing over a decade of experience in finance and business management to the company. In his broad capacity as VP of Finance, Pedro oversees multiple facets of the organization, such as finance, facilities, and HR, while also providing commercial and strategic partnership to the executive team. Prior to 33Across, he held various senior financial roles at Sudler & Hennessy, DraftFCB, and most recently as Partner, Client Finance Manager at Neo@Ogilvy. While at Neo@Ogilvy, Pedro successfully managed a client-facing finance team that drove improved revenue, profitability, and working capital across an impressive roster of leading clients. Pedro holds a BA in Business Administration from Bernard Baruch College.

Sachin Devand, VP Platform Products

Sachin is Vice President of Platform Products, bringing more than 8 years of experience building extensible digital advertising products to 33Across. He is currently responsible for developing next generation advertising products for 33Across. Prior to 33Across, he served as Vice President of Advertising Services and was instrumental in launching LucidMedias demand side platform (DSP), where he ran ad operations and account management. At LucidMedia, Sachin also ran engineering where he was responsible for building large scale, distributed, web based products. Sachin's previous roles include Director of Engineering positions at Entrieva and Intelligenx. Sachin holds a BTech in Computer Science from IIT Bombay and an MS in Computer Science from George Mason University.

Shyam Kuttikkad, VP Engineering

Shyam is Vice President of Engineering at 33Across, bringing over 20 years of software development and research experience and more than 12 years in engineering and technology leadership. Prior to 33Across, Shyam spent over six years at Yahoo! leading engineering teams responsible for many display advertising products and platforms, including ad servers, user data stores, Smart Ads, behavioral and contextual targeting, yield optimization, and ad inventory forecasting and management systems. Prior to Yahoo!, Shyam also held engineering management and software development roles at Tele Atlas (formerly Etak, now part of TomTom). He has patents awarded or pending in the fields of behavioral targeting and digital mapping automation and various publications. Shyam holds a B.Tech. in Electronics and Communications Engineering from the University of Calicut (India) and an M.S. and a Ph.D. in Electrical Engineering from the University of Maryland.

Sky Holden, VP Sales

Sky is Vice President of Sales for 33Across, bringing over 12 years of digital sales experience from leading companies such as MySpace, RealNetworks, Tickle, and Classmates. Most recently, Sky was Director of East Coast Sales at Imeem, where he led a sales team that doubled advertising revenue year-over-year via integrated partnerships including AT&T, The Truth, Walmart, Nokia, and Energizer. Sky has a BA in Organizational Communication from the State University of New York at New Paltz, and an MS in Integrated Communication, Advertising, PR, and Marketing, from Florida International University.

INVESTORS

Flybridge Capital Partners

Flybridge Capital Partners is an early-stage venture capital firm whose mission is to assist entrepreneurs in growing innovative, global companies. With $560 million under management, the firm is focused on investing in consumer, energy, healthcare and information technology markets and is led by a team with domain expertise and more than half a century of combined experience in venture capital.   flybridge.com

First Round Capital

First Round Capital is an early-stage venture capital firm. As seed-stage investors, we often provide a company's first outside capital – and typically invest alongside angel investors. Our typical initial investment in a company is around $500,000 – but we've gone both higher and lower. We're not afraid of investing in pre-revenue companies, and we understand the challenges of launching a new product. That's why we like to take an active role in the companies we invest in. First Round Capital invests nationally and has offices in San Francisco, New York and Philadelphia.

QED Investors

QED Investors actively supports high-growth businesses that use information to compete – and win. While our support is tailored to the specific needs of each portfolio company, we typically provide a combination of both capital and capability. With operationally-oriented skills that we believe are both fundamentally applicable and broadly transferable, we enjoy working closely with a small set of carefully selected companies that range in size and style. But common to all of our partnerships is a shared conviction that information plays a decisive role in the success of the company, a mutual desire for a high degree of direct engagement, and a shared enthusiasm for experimentation and learning.   qedinvestors.com

Angel Investors

33Across is backed by prominent angel investors, including Dave Morgan, Andy Bozhardt, Steve Gatfield, Jeff Fluhr, David Rose, and Shelby Bonnie.