Company News
33Across Announces New Multi-Year Strategic Partnership With Google Cloud to Help Increase Publisher Cookieless Monetization
33Across, announced the launch of Lexicon™, an identity solution created specifically to help publishers…
Company News
Blog
Solving for the Browser Imbalance
Google’s recent reversal on its cookie ban — at least until 2023 — has provided marketers and publishers with a temporary reprieve by delaying the depreciation of 3P cookies on Chrome browsers. Previously, Google announced in March they would not create or allow alternate identifiers to…
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Solving for the Browser Imbalance
Google’s reset allows publishers to shift their focus onto how to transform their non-cookied inventory into a new revenue stream. Think of this new deadline extension as a…
