We’ve all had to take a huge pause in common everyday functions of life during this coronavirus pandemic: How we live and work. How our kids learn. How we connect with customers. How we stay safe and live together in isolation. All. The. Time. Pausing, catching a breath and taking time to reflect is always…
We’ve all had to take a huge pause in common everyday functions of life during this coronavirus pandemic: How we live and work. How our kids learn. How we connect with customers. How we stay safe and live together in isolation. All. The. Time. Pausing, catching a breath and taking time to reflect is always…
As we near the election, publishers and buyers should continue to be on heightened alert for dis-information and hate speech. Be sure to work with partners that take proactive steps to protect their brands and business. Recently, there were some questions about…
With unprecedented times, comes a never ending stream of video calls. From what I can see, most of us could use a little help sprucing up our screen real estate. We’ve broken down the basics for you so you don’t have…
Programmatic buying has become advertising’s essential workhorse. There’s minimal contact, you have the potential to reach vast audiences, and it can be extremely efficient; however, that’s not to say that figuring out how to navigate it is a breeze….
With social isolation comes a change in media consumption. Learn how publishers can adjust their monetization strategy as consumers stay home.
We’re excited to announce that 33Across has partnered with Spaceback to offer Social Display Ads, coupling the engagement of social ad formats with the scale and effectiveness of our AttentionX programmatic exchange.
As one of the longest, if not the longest, tenured CEO of an ad tech start-up, Eric Wheeler’s tale of 33Across is filled with both challenges and triumph but there is one overarching theme: quality should be at the heart of everything you do….
33Across CEO, Eric Wheeler, joins Zach Rodgers on the AdExchanger Talks podcast to discuss the evolution of 33Across and the trends that will define programmatic advertising in the year ahead….
In a recent survey from Digiday and Pubmatic, more than 40% of buyers said they worried that SPO would negatively impact their KPIs and more than 30% said they feared losing access to unique inventory. In our experience, these fears are not completely unfounded. Luckily, the industry is beginning to move beyond…