With social isolation comes a change in media consumption. Learn how publishers can adjust their monetization strategy as consumers stay home.
Monetization in a new paradigm of media consumption
Archives
High Quality Display Made Social
We’re excited to announce that 33Across has partnered with Spaceback to offer Social Display Ads, coupling the engagement of social ad formats with the scale and effectiveness of our AttentionX programmatic exchange.
AdExchanger Podcast: Attention, Not Impressions
As one of the longest, if not the longest, tenured CEO of an ad tech start-up, Eric Wheeler’s tale of 33Across is filled with both challenges and triumph but there is one overarching theme: quality should be at the heart of everything you do….
Attention, Not Impression | Podcast
33Across CEO, Eric Wheeler, joins Zach Rodgers on the AdExchanger Talks podcast to discuss the evolution of 33Across and the trends that will define programmatic advertising in the year ahead….
The Quality Path Evolution
In a recent survey from Digiday and Pubmatic, more than 40% of buyers said they worried that SPO would negatively impact their KPIs and more than 30% said they feared losing access to unique inventory. In our experience, these fears are not completely unfounded. Luckily, the industry is beginning to move beyond…
Five Tips for Turning Cost Per Impressions into Opportunity
You may be in a full seasonal holiday frenzy but Q1 is lurking around the corner. We don’t want to kill your holiday buzz but we put together a few tips that you can use to prepare for the not so “most wonderful” time of the year. …
What You Need to Know About Engagement Data Signals
For the first time in the industry, we’re excited to announce that we’ve added a set of engagement data signals to our Data Firehose product. Marketers now have access to specific…
33Across Unveils First-of-Its-Kind Consumer Data Portal to Address Consumer GDPR Rights
33Across announced a simple, self-service User Data Portal, part of a “privacy by design” centered initiative that limits data collection and makes it easier for consumers seeking to exercise their rights under the General Data Protection Regulation (GDPR)….
Portal to Privacy: 33Across on Complying With Current and Future Regulations
33Across launched the Consumer Data Portal, which allows users to view their data and immediately take action with a simple click. Editorial Director of AdMonsters, Gavin Dunaway caught up with 33Across’ Eric Wheeler to learn more about the portal and discuss the challenges of other industry privacy initiatives….
How to Have a Holly Jolly Q4
It’s that magical time of year for digital advertising, and while you’re most likely putting your final touches on your marketing strategies, there’s one you should not gloss over. With a shorter holiday season, having the right programmatic strategy is more…