As the programmatic supply chain grows more complex, buyers have become increasingly concerned about protecting themselves against fraudulent inventory and ensuring they’re taking the most efficient path to every impression. At 33Across, we’ve been working hard to provide buyers with as much transparency as possible…
Author Archives
Blair Pecka
Eliminating Vendor Risk Is a Critical Step to Win Back Consumer Trust
You don’t have to work in ad tech (or even advertising at all) to know that there’s a growing sense of distrust around how people’s personal information is being…
High Desert Recap: Consumer Trust & Marketplace Disruption in Advertising
One question dominated conversations among publishers and platforms — along with a new crop of challenger or “disruptor” brands — at this year’s IAB ALM: How can we as an industry win back consumer trust…
How Publishers and Platforms Can Put Privacy First
The Interactive Advertising Bureau has just gone on the record in favor of Federal privacy regulations, and with the looming ePrivacy Regulation and the California Consumer Privacy Act, it’s clear that scrutiny around data usage and privacy…
Preparing for the GDPR
On Friday, May 25th, the General Data Protection legislation (GDPR) will go into effect for all countries in the European Economic Area (EEA). The GDPR unifies consumer data privacy regulation across the EEA and sets strict standards surrounding the use and disclosure of personal data…