Now that we ended the rollercoaster year of 2020, it’s time for publishers to brush the dirt off and take a hard look in the mirror and repeat: This is your year. It’s time to be in control. You’ve got your own first-party data which is worth its weight in gold, now you just need…
Like everything in 2020, Election Day will look a lot different than prior years. Due to the obstacles from COVID-19 and the importance of voting, 33Across is giving its employees the day off to exercise their civic duty. We do hope that for…
We’ve all had to take a huge pause in common everyday functions of life during this coronavirus pandemic: How we live and work. How our kids learn. How we connect with customers. How we stay safe and live together in isolation. All. The. Time. Pausing, catching a breath and taking time to reflect is always…
As prices rise on Facebook and Instagram, D2C brands are starting to look elsewhere, from Pinterest to Snap to TV — and even to billboard and print. But the best bang for their buck may be in…
Economic downturns are both cyclical and inevitable. Since getting my first advertising job in 1993, I’ve been through a few recessions. With the exception of Sept. 11, 2001, most are relatively easy to spot. It’s usually a perfect storm that builds…
Programmatic advertising has a quality control problem, but it’s probably not the way you think. We have an opportunity to deliver value for all parties involved — publishers, advertisers, platforms, and of course, the users — but it requires a shift in thinking that frankly, I’m not sure the…
We’re excited to announce the launch of AttentionX™, the first open exchange offering only viewable inventory and beyond, including high impact formats and attention-based ad products. Sadly, 50-70% of all inventory on exchanges today is…
There was no shortage of brilliant examples of the convergence of advertising and technology at this year’s Cannes Lions festival, including innovative applications of AI and VR. But more than 80% of digital advertising spend will be programmatic this year, according to eMarketer. So in that sense the divide between creative…
For years, the digital advertising industry settled into a predictable pattern. Let’s call it SBLR for short: Soul Searching, Big Speech (typically at the IAB or ANA annual meeting), Little Industry Action, Repeat. Not much progress was made toward cleaning-up programmatic advertising or even defining what “cleaning-up” actually meant….
Let’s agree that time is money. And with recent studies showing that the longer an ad is in view, the higher the performance, wouldn’t it stand to reason that as an…