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Author Archives
Eric Wheeler

Why 33Across is Giving Employees Election Day Off

October 13, 2020 Culture | By Eric Wheeler
Why 33Across is Giving Employees Election Day Off

Like everything in 2020, Election Day will look a lot different than prior years. Due to the obstacles from COVID-19 and the importance of voting, 33Across is giving its employees the day off to exercise their civic duty. We do hope that for…

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The Great Pause of 2020

July 27, 2020 Industry Insights | By Eric Wheeler
The Great Pause of 2020

We’ve all had to take a huge pause in common everyday functions of life during this coronavirus pandemic: How we live and work. How our kids learn. How we connect with customers. How we stay safe and live together in isolation. All. The. Time. Pausing, catching a breath and taking time to reflect is always…

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Where Should D2Cs Market Next? Try the Open Web

September 23, 2019 Industry Insights | By Eric Wheeler
Where Should D2Cs Market Next? Try the Open Web

As prices rise on Facebook and Instagram, D2C brands are starting to look elsewhere, from Pinterest to Snap to TV — and even to billboard and print. But the best bang for their buck may be in…

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A 2019 Recession Isn’t Certain, But A Downturn Could Shake Up Ad Tech

February 7, 2019 Industry Insights | By Eric Wheeler
A 2019 Recession Isn’t Certain, But A Downturn Could Shake Up Ad Tech

Economic downturns are both cyclical and inevitable. Since getting my first advertising job in 1993, I’ve been through a few recessions. With the exception of Sept. 11, 2001, most are relatively easy to spot. It’s usually a perfect storm that builds…

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It’s About Time: The Case for Real Attention Metrics

November 6, 2018 Industry Insights | By Eric Wheeler
It’s About Time: The Case for Real Attention Metrics

Programmatic advertising has a quality control problem, but it’s probably not the way you think. We have an opportunity to deliver value for all parties involved — publishers, advertisers, platforms, and of course, the users — but it requires a shift in thinking that frankly, I’m not sure the…

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Introducing a new kind of open exchange

September 21, 2018 Product Insights | By Eric Wheeler
Introducing a new kind of open exchange

We’re excited to announce the launch of AttentionX™, the first open exchange offering only viewable inventory and beyond, including high impact formats and attention-based ad products. Sadly, 50-70% of all inventory on exchanges today is…

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The Missing Conversation At Cannes: Programmatic Needs a Better Canvas

July 5, 2018 Industry Insights | By Eric Wheeler
The Missing Conversation At Cannes: Programmatic Needs a Better Canvas

There was no shortage of brilliant examples of the convergence of advertising and technology at this year’s Cannes Lions festival, including innovative applications of AI and VR. But more than 80% of digital advertising spend will be programmatic this year, according to eMarketer. So in that sense the divide between creative…

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Breaking The Cycle: 3 Pillars For Progress

April 23, 2018 Industry Insights | By Eric Wheeler
Breaking The Cycle: 3 Pillars For Progress

For years, the digital advertising industry settled into a predictable pattern. Let’s call it SBLR for short: Soul Searching, Big Speech (typically at the IAB or ANA annual meeting), Little Industry Action, Repeat. Not much progress was made toward cleaning-up programmatic advertising or even defining what “cleaning-up” actually meant….

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2018: Will The Ad Industry Stand The Test of Time?

January 31, 2018 Industry Insights | By Eric Wheeler
2018: Will The Ad Industry Stand The Test of Time?

Let’s agree that time is money. And with recent studies showing that the longer an ad is in view, the higher the performance, wouldn’t it stand to reason that as an…

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