Most of us have been living the pandemic lifestyle since March when our lives came to a screeching halt forcing us to stay at home. Well, a lot has happened in the past 7 or so odd months and for many of us, our interests shifted as …
Author Archives
Lisa Mollura
Cyber Week is Canceled Blog Series:
Macro Conditions Affect Consumer Celebrations and Gift Giving
We previously covered 2020’s prolonged shopping season and the impact that COVID-19 will have on how consumers will shop. For our final part of our Cyber Week is Canceled series, we’re discussing how consumer lifestyle changes will affect shopping and what media buyers can do to capture consumer attention. Consumers have also taken up different…
Cyber Week is Canceled Blog Series:
Savvy Consumers Will Shop Early In Anticipation Of Product Shortages
It’s officially Q4 and the season finale of 2020 is here. In our first installment of our Cyber Week is Canceled series, we discussed how we should now think of the shopping season as Cyber Quarter since consumers will begin shopping much earlier. The National Retail Federation has even launched a…
Cyber Week is Canceled Blog Series:
Retailers Prepare for Cyber Quarter
2020 has been anything but normal and we will continue to brace ourselves for what’s ahead in Q4. In this three-part series, we will look at how COVID-19 will affect the overall holiday retail landscape, how earlier pandemic related supply chain issues will play a role in…
Lockdown Your Q4 Programmatic Strategy:
Deals So Good You’ll Feel Like You’re Cheating
With a global pandemic well underway, gone are the “normal” holiday media tactics that retailers rely on during the most profitable time of the year. However, there are a few things to keep in mind. First- Don’t panic. We got you. The beauty of programmatic is that it’s the perfect…
How to Up Level Your Video Call Setup for Under $200
With unprecedented times, comes a never ending stream of video calls. From what I can see, most of us could use a little help sprucing up our screen real estate. We’ve broken down the basics for you so you don’t have…
Monetization in a new paradigm of media consumption
With social isolation comes a change in media consumption. Learn how publishers can adjust their monetization strategy as consumers stay home.
High Quality Display Made Social
We’re excited to announce that 33Across has partnered with Spaceback to offer Social Display Ads, coupling the engagement of social ad formats with the scale and effectiveness of our AttentionX programmatic exchange.
AdExchanger Podcast: Attention, Not Impressions
As one of the longest, if not the longest, tenured CEO of an ad tech start-up, Eric Wheeler’s tale of 33Across is filled with both challenges and triumph but there is one overarching theme: quality should be at the heart of everything you do….
What You Need to Know About Engagement Data Signals
For the first time in the industry, we’re excited to announce that we’ve added a set of engagement data signals to our Data Firehose product. Marketers now have access to specific…