With social isolation comes a change in media consumption. Learn how publishers can adjust their monetization strategy as consumers stay home.
Monetization in a new paradigm of media consumption
Author Archives
Lisa Mollura
High Quality Display Made Social
We’re excited to announce that 33Across has partnered with Spaceback to offer Social Display Ads, coupling the engagement of social ad formats with the scale and effectiveness of our AttentionX programmatic exchange.
AdExchanger Podcast: Attention, Not Impressions
As one of the longest, if not the longest, tenured CEO of an ad tech start-up, Eric Wheeler’s tale of 33Across is filled with both challenges and triumph but there is one overarching theme: quality should be at the heart of everything you do….
What You Need to Know About Engagement Data Signals
For the first time in the industry, we’re excited to announce that we’ve added a set of engagement data signals to our Data Firehose product. Marketers now have access to specific…
How to Have a Holly Jolly Q4
It’s that magical time of year for digital advertising, and while you’re most likely putting your final touches on your marketing strategies, there’s one you should not gloss over. With a shorter holiday season, having the right programmatic strategy is more…
Still Struggling with GDPR | Here’s What You Can Do
We’re excited to announce that after a hiatus we are officially operating in Europe. For over a year, we’ve dedicated resources to make sure that we are properly complying…
Why DTC Brands Should Expand Their Social Playbook to Programmatic Display
If you’re a direct-to-consumer company, most likely you’ve been following the standard strategy of heavily investing in Facebook and Instagram. From beds to suitcases to shoes, we see you all over our feeds. With the skyrocketing costs…
Digiday Programmatic Austin: The road to transparency
Last week, 33Across traveled to Austin to attend Digiday’s Programmatic Marketing Summit to hear from brands, agencies, and partners. Along with the warm weather, surplus of barbeque, and local beers, Austin did not disappoint with the discussions surrounding…