Typically, my usual advice to publishers for Q1 is pretty light. However, railing after 2020’s dumpster fire, publishers will need a more aggressive strategy. Think of it more like a plan of attack. In the first few months of 2021, we can expect to see a significant…
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Matt Meyer
Five Tips for Turning Cost Per Impressions into Opportunity
You may be in a full seasonal holiday frenzy but Q1 is lurking around the corner. We don’t want to kill your holiday buzz but we put together a few tips that you can use to prepare for the not so “most wonderful” time of the year. …