This past week the 33Across team attended Digiday Publishing Summit in Key Biscayne to connect with publishers and learn more about the challenges they face on a day to day basis in today’s digital media ecosystem. As you can see from the conference’s “Challenge Board,” today’s publishers face no…
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Attention Metrics are Shaping Ad Industry Dynamics in Japan
Two threads unite the global ad industry across different languages, currencies and cultural norms: Everyone is trying to capture consumer attention, and it’s getting harder (and more expensive) to do it. Yet there’s another global dynamic in the mix that we all have to consider in this…
Creative, Tech, and Content Converge: 3 Takeaways from Cannes 2019
Cannes Lions has long provided a unique platform for perspectives from advertising and media executives from across the globe. This year was certainly no exception as its growing breadth of attendees continued to push the event beyond…
Digiday Programmatic Austin: The road to transparency
Last week, 33Across traveled to Austin to attend Digiday’s Programmatic Marketing Summit to hear from brands, agencies, and partners. Along with the warm weather, surplus of barbeque, and local beers, Austin did not disappoint with the discussions surrounding…
Winning the Fight for Consumer Attention | Video Series
We recently hosted a dynamic roundtable of digital advertising leaders to discuss the industry’s fight for consumer attention, including current viewability standards and efforts to move beyond…
European publishers discuss revenue trends for 2019 Key Highlights | Digiday Publishing Summit Milan
Digiday held their first Publisher European Summit of 2019 in Milan to discuss current and upcoming trends in digital advertising landscape for publishers. Over a two day period…
CES Panel Takeaways: Adding Value in the Face of a Recession
Last week were fortunate enough to host a fantastic panel of industry experts as part of our Rejuvenation Roundtable and Brunch event during CES. Since our room at the Aria was a safe distance from the …
Talking Privacy and Transparency: Three Takeaways from DPS Europe
Last week, Digiday held their second European Publisher summit of the year in Barcelona to discuss the latest trends and hot topics and anoint this year’s top buzzwords. A number of influential changes are on the horizon…
Industry Leaders Sound Off on Winning the Fight for Consumer Attention
The fight for customer attention has been deceptively complex, especially across the programmatic ecosystem. Even as buyers and sellers work to clear the bar for today’s viewability standards, they’re actively planning to move beyond them. But how can…
Talking Monetization: 3 Insights from the Digiday Publisher Summit
Last week, the 33Across publisher team attended the Digiday Publishing Summit in Key Biscayne. Aside from the beautiful setting, we also enjoyed meeting with publishers from across the country to discuss new opportunities and…