As prices rise on Facebook and Instagram, D2C brands are starting to look elsewhere, from Pinterest to Snap to TV — and even to billboard and print. But the best bang for their buck may be in…
Where Should D2Cs Market Next? Try the Open Web
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Eliminating Vendor Risk Is a Critical Step to Win Back Consumer Trust
You don’t have to work in ad tech (or even advertising at all) to know that there’s a growing sense of distrust around how people’s personal information is being…
Make the most of the $36 Billion Memorial Day opportunity
Last year Memorial Day was slated to be the second largest retail season after the Q4 Holiday Season. With an estimated $36 Billion in spend, Memorial Day has become more than just …
High Desert Recap: Consumer Trust & Marketplace Disruption in Advertising
One question dominated conversations among publishers and platforms — along with a new crop of challenger or “disruptor” brands — at this year’s IAB ALM: How can we as an industry win back consumer trust…
A 2019 Recession Isn’t Certain, But A Downturn Could Shake Up Ad Tech
Economic downturns are both cyclical and inevitable. Since getting my first advertising job in 1993, I’ve been through a few recessions. With the exception of Sept. 11, 2001, most are relatively easy to spot. It’s usually a perfect storm that builds…
How Publishers and Platforms Can Put Privacy First
The Interactive Advertising Bureau has just gone on the record in favor of Federal privacy regulations, and with the looming ePrivacy Regulation and the California Consumer Privacy Act, it’s clear that scrutiny around data usage and privacy…
Where Will the Quest for Audience Attention Lead in 2019?
Throughout this year, we’ve seen a growing chorus of marketers demand increased transparency, quality, and attention for their programmatic advertising investment. Industry initiatives like Ads.txt and the MRC’s viewability standard have helped…
It’s About Time: The Case for Real Attention Metrics
Programmatic advertising has a quality control problem, but it’s probably not the way you think. We have an opportunity to deliver value for all parties involved — publishers, advertisers, platforms, and of course, the users — but it requires a shift in thinking that frankly, I’m not sure the…
Three Things All Marketers Should Know About Their Programmatic Investment
Programmatic “in-housing” — or the trend of marketers managing their programmatic media buying directly — remains one of the industry’s hottest topics. We see this reflected in a recent…
The Missing Conversation At Cannes: Programmatic Needs a Better Canvas
There was no shortage of brilliant examples of the convergence of advertising and technology at this year’s Cannes Lions festival, including innovative applications of AI and VR. But more than 80% of digital advertising spend will be programmatic this year, according to eMarketer. So in that sense the divide between creative…