We previously covered 2020’s prolonged shopping season and the impact that COVID-19 will have on how consumers will shop. For our final part of our Cyber Week is Canceled series, we’re discussing how consumer lifestyle changes will affect shopping and what media buyers can do to capture consumer attention. Consumers have also taken up different…
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Cyber Week is Canceled Blog Series:
Cyber Week is Canceled Blog Series:
Savvy Consumers Will Shop Early In Anticipation Of Product Shortages
It’s officially Q4 and the season finale of 2020 is here. In our first installment of our Cyber Week is Canceled series, we discussed how we should now think of the shopping season as Cyber Quarter since consumers will begin shopping much earlier. The National Retail Federation has even launched a…
Cyber Week is Canceled Blog Series:
Retailers Prepare for Cyber Quarter
2020 has been anything but normal and we will continue to brace ourselves for what’s ahead in Q4. In this three-part series, we will look at how COVID-19 will affect the overall holiday retail landscape, how earlier pandemic related supply chain issues will play a role in…
Lockdown Your Q4 Programmatic Strategy:
Deals So Good You’ll Feel Like You’re Cheating
With a global pandemic well underway, gone are the “normal” holiday media tactics that retailers rely on during the most profitable time of the year. However, there are a few things to keep in mind. First- Don’t panic. We got you. The beauty of programmatic is that it’s the perfect…
The Great Pause of 2020
We’ve all had to take a huge pause in common everyday functions of life during this coronavirus pandemic: How we live and work. How our kids learn. How we connect with customers. How we stay safe and live together in isolation. All. The. Time. Pausing, catching a breath and taking time to reflect is always…
Be Vigilant to Prevent the Spread of Disinformation and Hate Speech
As we near the election, publishers and buyers should continue to be on heightened alert for dis-information and hate speech. Be sure to work with partners that take proactive steps to protect their brands and business. Recently, there were some questions about…
Monetization in a new paradigm of media consumption
With social isolation comes a change in media consumption. Learn how publishers can adjust their monetization strategy as consumers stay home.
AdExchanger Podcast: Attention, Not Impressions
As one of the longest, if not the longest, tenured CEO of an ad tech start-up, Eric Wheeler’s tale of 33Across is filled with both challenges and triumph but there is one overarching theme: quality should be at the heart of everything you do….
The Quality Path Evolution
In a recent survey from Digiday and Pubmatic, more than 40% of buyers said they worried that SPO would negatively impact their KPIs and more than 30% said they feared losing access to unique inventory. In our experience, these fears are not completely unfounded. Luckily, the industry is beginning to move beyond…
Where Should D2Cs Market Next? Try the Open Web
As prices rise on Facebook and Instagram, D2C brands are starting to look elsewhere, from Pinterest to Snap to TV — and even to billboard and print. But the best bang for their buck may be in…