With social isolation comes a change in media consumption. Learn how publishers can adjust their monetization strategy as consumers stay home.
Monetization in a new paradigm of media consumption
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AdExchanger Podcast: Attention, Not Impressions
As one of the longest, if not the longest, tenured CEO of an ad tech start-up, Eric Wheeler’s tale of 33Across is filled with both challenges and triumph but there is one overarching theme: quality should be at the heart of everything you do….
The Quality Path Evolution
In a recent survey from Digiday and Pubmatic, more than 40% of buyers said they worried that SPO would negatively impact their KPIs and more than 30% said they feared losing access to unique inventory. In our experience, these fears are not completely unfounded. Luckily, the industry is beginning to move beyond…
Where Should D2Cs Market Next? Try the Open Web
As prices rise on Facebook and Instagram, D2C brands are starting to look elsewhere, from Pinterest to Snap to TV — and even to billboard and print. But the best bang for their buck may be in…
Eliminating Vendor Risk Is a Critical Step to Win Back Consumer Trust
You don’t have to work in ad tech (or even advertising at all) to know that there’s a growing sense of distrust around how people’s personal information is being…
Make the most of the $36 Billion Memorial Day opportunity
Last year Memorial Day was slated to be the second largest retail season after the Q4 Holiday Season. With an estimated $36 Billion in spend, Memorial Day has become more than just …
High Desert Recap: Consumer Trust & Marketplace Disruption in Advertising
One question dominated conversations among publishers and platforms — along with a new crop of challenger or “disruptor” brands — at this year’s IAB ALM: How can we as an industry win back consumer trust…
A 2019 Recession Isn’t Certain, But A Downturn Could Shake Up Ad Tech
Economic downturns are both cyclical and inevitable. Since getting my first advertising job in 1993, I’ve been through a few recessions. With the exception of Sept. 11, 2001, most are relatively easy to spot. It’s usually a perfect storm that builds…
How Publishers and Platforms Can Put Privacy First
The Interactive Advertising Bureau has just gone on the record in favor of Federal privacy regulations, and with the looming ePrivacy Regulation and the California Consumer Privacy Act, it’s clear that scrutiny around data usage and privacy…
Where Will the Quest for Audience Attention Lead in 2019?
Throughout this year, we’ve seen a growing chorus of marketers demand increased transparency, quality, and attention for their programmatic advertising investment. Industry initiatives like Ads.txt and the MRC’s viewability standard have helped…