Cyber Week is Canceled Blog Series:
Macro Conditions Affect Consumer Celebrations and Gift Giving

October 27, 2020 Industry Insights | By Lisa Mollura

We previously covered 2020’s prolonged shopping season and the impact that COVID-19 will have on how consumers will shop. For our final part of our Cyber Week is Canceled series, we’re discussing how consumer lifestyle changes will affect shopping and what media buyers can do to capture consumer attention. Consumers have also taken up different…

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The Quality Path Evolution

December 16, 2019 Industry Insights | By Jon Nevitt

In a recent survey from Digiday and Pubmatic, more than 40% of buyers said they worried that SPO would negatively impact their KPIs and more than 30% said they feared losing access to unique inventory. In our experience, these fears are not completely unfounded. Luckily, the industry is beginning to move beyond…

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