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Last Week Today

Last Week Today: Spotify and Programmatic, Premium Programmatic, and Going Ads.txt-Only

July 30, 2018 Last Week Today | By 33Across
Last Week Today: Spotify and Programmatic, Premium Programmatic, and Going Ads.txt-Only

What was the buzz around the office last week? Spotify’s programmatic business is growing, tips to ensure premium programmatic continues to grow, and more advertisers going ads.txt-only…

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Last Week Today: Addressable TV, Snapchat’s Tools, and Last-Minute Video Ads

July 22, 2018 Last Week Today | By 33Across
Last Week Today: Addressable TV, Snapchat’s Tools, and Last-Minute Video Ads

What was the buzz around the office last week? Addressable TV expected to account for half of ad spend, Snapchat’s tools competing with Facebook, and how last-minute video ads are winning…

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Last Week Today: Leveraging Data Post-GDPR, Managing the Tech Stack, and Spending Big on Back-To-School

July 16, 2018 Last Week Today | By 33Across
Last Week Today: Leveraging Data Post-GDPR, Managing the Tech Stack, and Spending Big on Back-To-School

What was the buzz around the office last week? How brands must approach using data post-GDPR, how publishers can better manage their tech stack, and big spending on back-to-school data segments…

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Last Week Today: Artificial Intelligence, More Transparency in Ad Tech, and Guaranteed Programmatic Deals

July 9, 2018 Last Week Today | By 33Across
Last Week Today: Artificial Intelligence, More Transparency in Ad Tech, and Guaranteed Programmatic Deals

What was the buzz around the office last week? What publishers and advertisers think of artificial intelligence, providing more transparency in programmatic, and how GDPR is increasing the demand for guaranteed programmatic deals…

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Last Week Today: GDPR for Small Businesses, Facebook’s New Policies, and Threats to The Duopoly

July 2, 2018 Last Week Today | By 33Across
Last Week Today: GDPR for Small Businesses, Facebook’s New Policies, and Threats to The Duopoly

What was the buzz around the office last week? How small businesses can survive GDPR, Facebook’s new transparency policy, and how new ad tech acquisitions could threaten the duopoly….

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Last Week Today: Context Is Key, Programmatic and Midterm Elections, and Monetizing with Audiences

June 25, 2018 Last Week Today | By 33Across
Last Week Today: Context Is Key, Programmatic and Midterm Elections, and Monetizing with Audiences

What was the buzz around the office last week? Ad tech going back to contextual targeting, what to expect programmatically during midterm elections, and how audiences can help publishers monetize…

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Last Week Today: Changing the Trust Conversation, Facebook Is Still Beneficial, and the AT&T and Timer Warner Merger

June 18, 2018 Last Week Today | By 33Across
Last Week Today: Changing the Trust Conversation, Facebook Is Still Beneficial, and the AT&T and Timer Warner Merger

What was the buzz around the office last week? Revisiting trust and ad fraud, the benefits of Facebook post-data scandal, and the AT&T and Time Warner merger….

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Last Week Today: GDPR Budget Cuts, More Personal Connections, and Net Neutrality News

May 21, 2018 Last Week Today | By 33Across
Last Week Today: GDPR Budget Cuts, More Personal Connections, and Net Neutrality News

What was the buzz around the office last week? More good news about Google’s ad blocker, curated marketplaces are booming, and how…

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Last Week Today: Ad blockers, Curated Marketplaces, and Blockchain Technology Combatting Ad Fraud

April 16, 2018 Last Week Today | By 33Across
Last Week Today: Ad blockers, Curated Marketplaces, and Blockchain Technology Combatting Ad Fraud

What was the buzz around the office last week? More good news about Google’s ad blocker, curated marketplaces are booming, and how…

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