33Across launched the Consumer Data Portal, which allows users to view their data and immediately take action with a simple click. Editorial Director of AdMonsters, Gavin Dunaway caught up with 33Across’ Eric Wheeler to learn more about the portal and discuss the challenges of other industry privacy initiatives….
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Publishers and Other Creators of Premium Content are Adopting Digital Solutions With Media Exchange
In their most recent press release, the BPA highlights how their Media Exchange is delivering value for publishers with the help of 33Across…
Eric Wheeler Builds 33Across To Solve Quality Issues For Automated Advertising
33Across positions itself as the first open exchange delivering only viewable inventory and attention-based advertising. While the biggest players in the industry like Google, The Trade Desk and agency programmatic platforms like Xaxis scoop up the majority of the $50 billion now flowing through…
33Across Launches Viewable Header Bidding Adaptor
33Across , the attention technology company, announced on October 16, 2018, the launch of its Viewable Header Bidding adaptor – one of the industry’s first header bidding solutions to surface a real-time viewability signal for…
33Across launches “first open exchange with only viewable inventory”
Only in an industry like digital advertising would the ability to show most of the ad for at least one second be considered a feature. Ad platform 33Across has decided that viewability should instead be a standard…
All Viewable, All the Time: 33Across Launches AttentionX Marketplace
Imagine an open programmatic marketplace with a wealth of inventory from a variety of publishers… And it’s all in view, all the time—no need for trading platforms and DSPs to go sifting for the stuff …
What’s in Store for Ad Tech This Year
Eric Wheeler, CEO at 33Across, talks about what will be changing in the industry with the adoption of ads.txt and GDPR, and what publishers will be facing next….
Three Steps to Regain Control Over Programmatic Advertising
Programmatic growth has skyrocketed over the past few years, accounting for $32.56 …