A 2021 Pep Talk for Publishers

February 11, 2021 Publisher Perspectives | By Eric Wheeler

Now that we ended the rollercoaster year of 2020, it’s time for publishers to brush the dirt off and take a hard look in the mirror and repeat: This is your year. It’s time to be in control. You’ve got your own first-party data which is worth its weight in gold, now you just need…

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Making the Most of the Small Screen

May 22, 2018 Publisher Perspectives | By 33Across

In 2017, mobile internet traffic accounted for over 52% of total global online traffic. The mobile world we live in results in the majority of users accessing the internet on smaller screens instead of traditional desktop screens. With initiatives like the Better Ads Coalition, we have to start…

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