With social isolation comes a change in media consumption. Learn how publishers can adjust their monetization strategy as consumers stay home.
Monetization in a new paradigm of media consumption
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Publishers Perspectives
Five Tips for Turning Cost Per Impressions into Opportunity
You may be in a full seasonal holiday frenzy but Q1 is lurking around the corner. We don’t want to kill your holiday buzz but we put together a few tips that you can use to prepare for the not so “most wonderful” time of the year. …
Still Struggling with GDPR | Here’s What You Can Do
We’re excited to announce that after a hiatus we are officially operating in Europe. For over a year, we’ve dedicated resources to make sure that we are properly complying…
Don’t Overlook These Quick Tips to Make Your Site Shine This Holiday Season
Q4 is right around the corner and this year eMarketer predicts that we will hit the $1 trillion mark in holiday sales. While you finish putting the final touches on your quarterly revenue plan, we put together a few tips to maximize…
Making the Most of the Small Screen
In 2017, mobile internet traffic accounted for over 52% of total global online traffic. The mobile world we live in results in the majority of users accessing the internet on smaller screens instead of traditional desktop screens. With initiatives like the Better Ads Coalition, we have to start…
Successfully Monetizing in a World of Better Ads
We’re sure you’ve heard the news. Starting Thursday, February 15, Google will begin to block ads deemed intrusive by the Better Ads Coalition (CBA). After surveying over 25,000 Internet users, the CBA determined…
Forced Redirects | What You Need to Know and How to be Proactive
You’ve most likely heard about the influx of forced redirects that’s hit the industry, or ads that contain code to redirect a user to another page. Usually, this new page will have some sort of fake offer or is another malware ploy….
Ads.txt | Be Part of the Solution
Recently, the Interactive Advertising Bureau Tech Lab launched ads.txt to help increase transparency within the programmatic ecosystem. Ads.txt gives publishers better control over their inventory and in return protects buyers against unauthorized sellers…
What Publishers Should Know About Google’s New Ad Blocker
Last week Google announced that in 2018 Chrome will have its own ad blocker. By the end of 2017, EMarketer expects for the use of ad blockers to increase by double-digits therefore this move should come at no surprise…
3 Ways Publishers can Monetize Micro-Moments
Gone are the days of aimlessly surfing the internet, everyone is online—all of the time. Now it’s all about capturing a user’s moments on granular levels in real-time…