33Across Expands Partnership with PubMatic, Integrating Lexicon’s Addressable Capabilities for Enhanced Cookieless Audience Reach
33Across has expanded its partnership with PubMatic to integrate Lexicon’s addressability capabilities. PubMatic buyers can now target cookieless audiences across 500+ segments on PubMatic Connect, increasing programmatic scale and creating more monetization opportunities for supply partners. This collaboration enhances advertisers’ ability to reach users across cookieless environments like CTV, DOOH, and the open web.
