Index Exchange, a global advertising marketplace, is our newest Partner Spotlight! We spoke with Index Exchange’s Paul Zovighian, VP Corporate Development, to learn more about their experience in working with 33Across…
Get ready for the Q4 retail shopping frenzy —all brands competing for consumer attention across every platform. With so many deals in the air, standing out requires more. Sell-side targeting, which moves audience targeting upstream to the supply side, offers…
As summer break winds down, students, parents, and educators need to gear up for another school year with some back-to-school shopping and planning. This busy back-to-school season represents a prime advertising opportunity across industries like retail, electronics, school/art supplies, sports equipment, tutoring services, health supplements, and more. Curating the right audience is…
The spring season brings fresh opportunities for home, cleaning, and DIY brands to connect with consumers ready to refresh their living spaces. As people shift into the spring cleaning mindset, marketers should be prepared to engage these motivated home buyers. Use this checklist to inform…
The 2024 presidential election will be here before we know it. For political marketers and campaigns, now is the time to start implementing strategies that will give you an edge. One approach that needs to be at the top of your list: sell-side audience targeting. Sell-side partnerships are no longer nice-to-have. They are an essential…
