Matt Meyer, Author at 33Across

Matt Meyer

GM, Platform, 33Across

Cookieless inventory- Today’s Incremental Revenue, Tomorrow’s Standard

Matt Meyer May 2, 2022 Industry Insights

For as long as people have browsed the Internet, advances in ad tech have made it easier for advertisers to reach their intended audience with ads. But that unfettered growth in targeting and data collection ultimately led to the point in time where privacy advocates and governments are clawing that capability back.
Facebook’s recent less-than-stellar earnings report can…

COVID-19 One Year Later: Why You Need To Adjust Your Revenue Strategy

Matt Meyer March 9, 2021 Publisher Perspectives

Typically, my usual advice to publishers for Q1 is pretty light. However, railing after 2020’s dumpster fire, publishers will need a more aggressive strategy. Think of it more like a plan of attack. In the first few months of 2021, we can expect to see a significant…

Five Tips for Turning Cost Per Impressions into Opportunity

Matt Meyer December 5, 2019 Publisher Perspectives

You may be in a full seasonal holiday frenzy but Q1 is lurking around the corner. We don’t want to kill your holiday buzz but we put together a few tips that you can use to prepare for the not so “most wonderful” time of the year. …