Championing Change: How Women In Ad Tech Can Advocate For Equality Year-Round
Lisa Mollura, CMO of 33Across, argues that despite some progress, women remain underrepresented in ad tech. She calls for year-round advocacy through…
AdExchanger
Traffic Shaping Is Hurting the Path to The Cookieless Future
Excluding cookieless inventory from traffic shaping algorithms will not give us a true indicator of what programmatic advertising will look like without…
Late Ad Payments Creep Back Up, But It’s Not The 2020 Crisis All Over Again
In a recently published AdExchanger article, James Hercher discusses the prevalence of the programmatic payment gap; “Marketers often don’t pay for weeks or months after a campaign is served while waiting to verify…
Daily Mail Boosts Its Cookieless Ad Business With A Probabilistic ID Solution
Even though cookies won’t phase out until next year, there is still a need to address cookieless inventory today. In this AdExchanger article, Anthony Vargas discusses how DailyMail.com is currently…
33Across Throws Itself Into Cookieless Targeting
33Across has introduced a cookieless targeting solution in an effort to help publishers and advertisers retain the value of programmatic without advertising IDs. At the root of the cookie-free targeting…
The Great Pause of 2020
We’ve all had to take a huge pause in common everyday functions of life during this coronavirus pandemic: How we live and work. How our kids learn. How we connect with customers. How we stay safe and live together in isolation. All. The. Time. Pausing, catching a breath and taking time to reflect is always…
Attention, Not Impression | Podcast
33Across CEO, Eric Wheeler, joins Zach Rodgers on the AdExchanger Talks podcast to discuss the evolution of 33Across and the trends that will define programmatic advertising in the year ahead….
A 2019 Recession Isn’t Certain, But A Downturn Could Shake Up Ad Tech
Economic downturns are both cyclical and inevitable. Since getting my first advertising job in 1993, I’ve been through a few recessions. With the exception of Sept. 11, 2001, most are relatively easy to spot. It’s usually a perfect storm that builds…
