Retail Media’s Overdue Push Toward the Cookieless Future
Retail media networks are rising, offering retailers high margins and valuable first-party data in cookieless environments. Learn why retailers must embrace cookieless advertising…
Advertising Week
What 2022 Has In Store for Programmatic
Our CEO, Eric Wheeler, shared his thoughts on what’s in store for 2022 with Advertising Week. Read more how programmatic advertising shows no sign of…
This Holiday Season, Cookieless is the Way to Go
Consumers will continue to shop online instead of going into stores for the 2022 Holiday Season. Instead of focusing on inflated social channels, brands should…
Solving for the Browser Imbalance
Google’s reset allows publishers to shift their focus onto how to transform their non-cookied inventory into a new revenue stream. Think of this new deadline extension as a…
