33Across Takes on CES

Last week the much anticipated Consumer Electronic Show took place in Las Vegas. Better known as CES, the four day conference provided participants the opportunity to get a first look at what to expect from the tech world in 2017. Team 33Across was in attendance, below are a few of our takeaways.

Social Media Muscle
Facebook was the Official Social Media Sponsor for this year’s CES. The social media powerhouse hosted informative sessions on topics including optimizing mobile video campaigns.

Alexa Rules
Amazon’s Alexa had a large presense during CES. If this a sign of what’s to come, we can expect the home assistant to be built into everyday gadgets.

Fraud Fears
As the digital landscape expands, so does the possibility of fraud. Many of the speakers focused on the issue of fraud, especially different types of fraudulent behavior we can expect in the future.

Overall the major theme at CES was the future of connection. Whether it’s cross-device advertising or by virtual assistance, the technology world is moving towards connecting us even more.