2018: Will The Ad Industry Stand The Test of Time?

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Let’s agree that time is money. And with recent studies showing that the longer an ad is in view, the higher the performance, wouldn’t it stand to reason that as an industry we rethink how we buy ads, measure their effectiveness, and reward all the publishers that contributed to the results?

The original article was posted on MediaPost.
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By: Eric Wheeler | Chief Technology Officer at 33Across

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