Earlier this week, I had the opportunity to attend the Digiday Publishing Summit in Miami.
This year’s theme honed in on how media companies are building and adapting their business models to address and overcome the current economic climate, and niche topics of discussion included addressing the trends and challenges ahead in digital experience, post-cookie monetization, and much more.
The three-day summit was packed full of networking events, presentations, meetings, and catching up with familiar faces. As part of the summit, we also hosted our own 33Across 360 Workshop, where we discussed the state of identity and how Lexicon turns unaddressable inventory into a major programmatic revenue driver.
Here are my 3 key takeaways from this year’s Digiday Publishing Summit:
1. Cookie deprecation is a big focus — Since third-party cookies are phasing out in 2024, it was no surprise that this was a big topic of discussion during the event. A vast amount of publishers, digital buyers, sellers, etc. are testing alternative methods that are safe, effective, and deliver value to advertisers (ever heard of Lexicon?)
2. Withstanding economic downturns — Economic downturns have resulted in cost cutting, layoffs, etc. across the board. One positive takeaway is that media companies have a better grasp on how to withstand the economic climate today due to lessons learned during the pandemic.
3. The state of the industry — The industry has undoubtedly had its ups and downs this year. There are a lot of external factors in the macro market that make it hard for our industry to plan for Q4 and beyond (such as regulation and economic climate). Despite this, it’s expected that Q4, being the biggest revenue driver of the year, will help to smooth out these bumps in the road.
Conclusion
In conclusion, I left this year’s summit with a greater understanding of the industry from the publisher perspective and where it’s headed. It was invaluable to be able to connect with our clients and prospects face-to-face (and it was pretty fun to be in Miami, too).
What’s next for 33Across? Prog I/O 2022! If you’ll be attending, shoot us a note at [email protected]. Our team would love to connect with you.
By: Ashleigh Kukich | Director of Publisher Success
