As summer break winds down, students, parents, and educators need to gear up for another school year with some back-to-school shopping and planning. This busy back-to-school season represents a prime advertising opportunity across industries like retail, electronics, school/art supplies, sports equipment, tutoring services, health supplements, and more.
Curating the right audience is key to standing out from the crowd and ensuring your back-to-school campaigns resonate. Sell-side audience targeting allows you to reach parents, college-age students, teachers, and educational audiences across premium web and app inventory.
Here are some of the powerful ways sell-side targeting can elevate your back-to-school campaigns:
1 |
Target Students by Education Level |
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| With granular segmentation, you can hone in on high school or college students and pair it with tailored creative messaging and product offers for maximum engagement. College students offer a massive opportunity with their needs for dorm essentials, school supplies, storage solutions, and snacks/meals. |
2 |
Reach Parents of School-Aged Children |
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| From apparel and school supplies to after-school activities and tutors, parents are a crucial back-to-school audience. Sell-side data segmentation captures parents of school-aged children. |
3 |
Focus on School Subjects and Activities |
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| Need to promote an app that helps with math homework? Or athletic gear for student athletes? With sell-side audiences, you can zero in on areas like art, music, athletics, and more. |
4 |
Eliminate Wasted Impressions |
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| Focus your campaign budget on relevant back-to-school audiences and avoid wasted spend on consumers who aren’t in a back-to-school mindset. Efficient marketing drives ROI. |
Glossary’ Sell-Side Audience Curation Advantage
As the back-to-school window quickly approaches, make sure you power your campaigns with precise sell-side audience curation.
Glossary helps target motivated shoppers for back-to-school campaigns using data-driven targeting and quality inventory. Dedicated strategists optimize campaigns across devices using proprietary audiences segmented by student/parent interests, intent signals, and more, while our media curation ensures COPPA compliance.
Ready to get started? Contact us and we’ll have your campaigns up and running in no time.
