The top ten advertising verticals increased their cookieless share of voice by 51% in Q2 2024 YOY on the 33Across Exchange. Retail and finance advertisers showed significant growth in cookie alternative spending.
In the latest 33Across Programmatic Cookie Alternative Trends Report, we highlight buy-side cookie alternative trends on the 33Across exchange during Q2 2024 and introduce a new metric, the Cookie Alternative Bid score to better understand how well advertising categories are adopting to cookie alternative buying.
The report reviews how advertisers are balancing their programmatic budgets between third-party cookie and cookie alternative inventory and how advertising verticals like Food & Drink are leaning into cookie alternative inventory.
Download the full report here to see specific performance data, platform buying behaviors, digital ad spend trends, and more.
