Updated: March 2025
Get those b-ball shoes ready – March Madness is nearly here! It’s time to start prepping your game plans to win over passionate college hoops fans. But with so many brands vying for attention, how will you outmaneuver the competition?
The answer is curated supply-side media. Here’s how it can help you dribble past the defense and score big this March Madness:
Playmaker Precision
Targeting on the supply side allows you to avoid wasted spend by isolating baller audience segments like sports betters, college alumni, bracketeers, and casual fans. Dial in your offensive attack with greater efficiency.
All-Court Scoring
Surround fans by serving ads across major March Madness CTV channels and sports media news outlets. With omnichannel sell-side inventory, you can net conversions whether fans are on mobile, desktop, DOOH, or courtside.
Real-Time Optimization
Adjust strategies during the tourney for optimal performance. With curation experts assisting, you can bank wins as the madness unfolds.
Dream Team Efficiency
Consolidate your roster with one supply-side partner for data, inventory, and workflow. No need to haggle with individual publishers and vendors.
Bring crucial performance advantages on your side with Glossary’s unique data, addressability, and media curation experience.
Glossary refines your March Madness marketing strategy and reaches the right fans wherever they consume content. Curated supply-side inventory paired with our unique sports enthusiast audiences and superior addressable capabilities across devices will boost your March Madness campaign performance.
Learn how you can ‘Slam Dunk on Your March Madness Campaigns’.
