Championing Change: How Women In Ad Tech Can Advocate For Equality Year-Round
Lisa Mollura, CMO of 33Across, argues that despite some progress, women remain underrepresented in ad tech. She calls for year-round advocacy through…
Gear Up for March Madness: How to Dunk on the Competition with Curated Supply-Side Inventory
Get those b-ball shoes ready – March Madness is nearly here! It’s time to start prepping your game plans to win over passionate college hoops fans. But with so many brands vying for attention, how will you outmaneuver the competition? The answer is…
CES 2025: Addressability, CTV, and Supply-Side Curation
Addressability and data were top of mind during CES, especially considering that third-party cookies will die out in 2025 and cookieless environments like CTV continue to explode with opportunity. Faced with signal loss, advertisers need to find ways to create…
Season’s Greetings from an Addressable Future: Essential Holiday Prep
As digital advertising moves beyond third-party cookies, brands need to embrace more effective and innovative audience strategies to capture shopper attention across TV (CTV), out-of-home (OOH), gaming, audio, and…
Season’s Greetings from an Addressable Future: Essential Holiday Prep
As holiday shopping kicks off earlier this season, advertisers are feeling the pressure to find new ways to reach enthusiastic buyers. Cookies are no longer the foundation of digital advertising. Today’s top shopping and content channels—including connected TV (CTV), out-of-home (OOH), gaming, and audio—don’t use cookies at all, marking a major shift in…
Advertisers Continue to Invest in Cookie Alternative Inventory During Record Breaking Holiday Spending
Consumer holiday spending during Cyber Weekend (the five days from Thanksgiving to Cyber Monday) increased by 7% YoY according to Adobe. In 2024, there are 5 less shopping days than in 2023 since Thanksgiving fell…
33Across Expands Partnership with PubMatic, Integrating Lexicon’s Addressable Capabilities for Enhanced Cookieless Audience Reach
33Across has expanded its partnership with PubMatic to integrate Lexicon’s addressability capabilities. PubMatic buyers can now target cookieless audiences across 500+ segments on PubMatic Connect, increasing programmatic scale and creating more monetization opportunities for supply partners. This collaboration enhances advertisers’ ability to reach users across cookieless environments like CTV, DOOH, and the open web.
Cynopsis Media Tech Update: 33Across and MediaWallah
Cynopsis highlights the 33Across and MediaWallah strategic data partnership in their coverage of the latest measurement and data news….
Top 5 adtech tools this week: AppsFlyer, Optimizely, 33Across, StackAdapt and Nativex
PMW names 33Across and MediaWallah partnership a top adtech tool of the week. The partnership innovates data onboarding and ID resolution for programmatic campaigns…
33Across and MediaWallah Partner to Innovate Data Onboarding and Identity Resolution for Programmatic Campaigns
33Across and MediaWallah have partnered to simplify data onboarding and identity resolution. This collaboration connects offline data to online identifiers and offers seamless activation across 30 programmatic platforms, eliminating costly onboarding fees and maximizing media budgets.
Partner Spotlight | Index Exchange
Index Exchange, a global advertising marketplace, is our newest Partner Spotlight! We spoke with Index Exchange’s Paul Zovighian, VP Corporate Development, to learn more about their experience in working with 33Across…
This Campaign Season, Vote to Embrace Cookieless
In AdMonsters, 33Across CEO Eric Wheeler highlights the importance of cookieless advertising for political campaigns to reach under-targeted voters wherever they consume content.
33Across is Expanding Addressability Across Digital Channels with Unified ID 2.0 (UID2)
At 33Across, we’re always looking for ways to improve how publishers connect with their audiences. That’s why we’re excited to announce our integration with Unified ID 2.0 (UID2), an open-source identity solution that prioritizes privacy and transparency. Pioneered by The Trade Desk, UID2 helps…
A Conversation with John Whitmore of 33Across | AdTechGod™ Pod
John Whitmore, SVP of 33Across, is a guest on the AdtechGod podcast to discuss adtech’s past, AI’s future, and work-life balance. Dive into this insightful interview to hear …
Cookieless Advertising in a First-Party Data World with Eric Wheeler | Podcast
Third-party cookies are going away, presenting challenges for programmatic advertising. 33Across CEO Eric Wheeler joins MarTech podcast to discuss this fundamental shift for marketers and how…
2024 Holiday Retail Strategy:
5 Ways Sell-Side Audience Targeting Breaks Through the Clutter
Get ready for the Q4 retail shopping frenzy —all brands competing for consumer attention across every platform. With so many deals in the air, standing out requires more. Sell-side targeting, which moves audience targeting upstream to the supply side, offers…
33Across Acknowledged as Top Payor in H1 2024 OAREX Top Payor Awards
33Across was recently named a Top Payor for H1 2024 by OAREX. This bi-annual recognition acknowledges programmatic demand partners who consistently pay their supply partners…
Attention Spans are Getting (slightly) Longer on TikTok and YouTube
Despite Google’s cookie phaseout changes, retail media networks are thriving. Retailers allocated 30% of their programmatic ad spend to cookieless solutions in Q2 2024, a 173% year-over-year increase, according to 33Across.
Retail Media Networks Boom Despite Google’s Cookie Delay
Retail media networks are booming, leveraging first-party data for ad targeting, even as Google delays phasing out cookies. Inside Radio highlights 33Across’ data on retail’s rise in cookieless advertising.
Why Retail Media Networks are Surviving Despite Google not Killing Cookies
New data from 33Across, featured by Ad Age, reveals a 173% year-over-year increase in cookieless share of voice (SOV) for retail advertisers. This significant growth underscores the industry’s shift toward first-party data and privacy-conscious advertising strategies. Retailers are leading…
Travel, and Food and Drink advertisers Scale Cookieless SOV by 36% QOQ
The top ten advertising verticals increased their cookieless share of voice by 51% in Q2 2024 YOY on the 33Across Exchange. Retail and finance advertisers showed significant growth in cookie alternative spending. In the latest 33Across Programmatic Cookie Alternative Trends Report, we highlight…
33Across’ Lexicon Wins “Programmatic Marketing Innovation Award” in 2024 MarTech Breakthrough Awards Program
33Across today announced that it has been selected as winner of the “Programmatic Marketing Innovation Award” in the 7th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top…
33Across Launches New Marketplace on Index Exchange to Enhance Sell-Side Audience Targeting
33Across today announced a new partnership with Index Exchange (Index), one of the world’s largest independent supply-side platforms (SSPs). By integrating 33Across’ unique data capabilities with Index Exchange’s curated, premium inventory via Index Marketplaces, media buyers can…
Early Reports Find Google’s Privacy Sandbox Isn’t Ready for Prime Time
Google’s Privacy Sandbox faces challenges as ad-tech companies report mixed results. Recent data from Criteo, Index Exchange, and NextRoll highlight concerns about revenue loss and latency issues. According to 33Across data cited in the article, over 75% of US programmatic buys still relied on…
Retail Media’s Overdue Push Toward the Cookieless Future
Retail media networks are rising, offering retailers high margins and valuable first-party data in cookieless environments. Learn why retailers must embrace cookieless advertising…
Cookie Cravings: Industries Still Nibbling on Third-Party Data As Privacy Sandbox Looms
AdMonsters’ references 33Across’s Q1 2024 cookieless trends report, showing that the food and drink, and travel industry are the most reliant on cookies for US programmatic ad buys.
Advertisers and Publishers Grow Cookieless Share of Voice: 33Across
The Customer Data Platform Institute featured 33Across’ Q1 2024 Programmatic Trends Report, which showed that thecookieless share of voice has grown 300% year-over-year in the retail and finance industries.
Q1 2024 Update: Which Industries Still Rely on Cookies the Most
EMARKETER’s Q1 2024 update reports on findings from 33Across’ Q1 2024 Programmatic Cookie Alternative Trends Report, highlighting that the food and drink, and travel industry are the most…
Paul Bell of 33Across on The Future of Adtech
33Across President Paul Bell shares insights on the future of AdTech in a new interview with Authority Magazine. Bell discusses 33Across’ innovative solutions for addressability in a cookieless world, the transformative potential…
How Sell-Side Audience Targeting Will Ace Your Back-to-School Campaigns
As summer break winds down, students, parents, and educators need to gear up for another school year with some back-to-school shopping and planning. This busy back-to-school season represents a prime advertising opportunity across industries like retail, electronics, school/art supplies, sports equipment, tutoring services, health supplements, and more. Curating the right audience is…
Forrester: The Sell-Side Platforms Landscape, Q2 2024
33Across has been included in Forrester’s Q2 2024 report: The Sell-Side Platforms Landscape.
Retail and Finance Advertisers Scale Cookieless SOV by 3X YOY
More programmatic buyers have pushed to adopt alternative identifiers to solve for signal loss, a move prompted by Google’s announcement of removing third-party cookies from 1% of Chrome users. On average, publishers grew their cookie alternative share of revenue by…
Retail Media Networks Are Poised to Dominate the Cookieless Landscape
Retail media networks are primed to dominate the cookieless advertising landscape. With valuable first-party data and the ability to reach consumers right as they shop, these platforms offer…
What’s The Key to Good Cookieless Targeting? It’s Good Measurement
Though Google pushed back its cookie deprecation deadline, the industry should continue to right itself on a path not built on third-party cookies. Since Google announced its plan, over 50 alternative identity solutions have become available in Prebid alone. While the industry is gaining strides with targeting users across Safari and other…
Guide to Google for Marketers and Advertisers
Explore Google’s evolution, business units, and key trends in this comprehensive guide, empowering marketers and advertisers to strategically navigate and capitalize on the dynamic…
Block MFA Sites and Increase Performance
The ANA study revealed a $20B waste in programmatic ad spend with 21% of impressions and 15% of spend on low-quality, content-lacking “made for advertising” sites risking brand safety. However, new tech and data intel enable combating this issue. Glossary’s powerful MFA site mitigation strategies help advertisers…
Beyond Cookies: Rethinking Supply Chain Optimization in the Face of Advertising Challenges
Discover the impact of cookie deprecation on supply chain optimization in programmatic advertising. Paul Bell highlights the need for a new approach that balances efficiency and…
33Across Acknowledged as Top Payor in H2 2023 OAREX Top Payor Awards
33Across was recently named a Top Payor for H2 2023 by OAREX. This bi-annual recognition acknowledges programmatic demand partners who consistently pay their supply partners…
How Marketers Can Advance Personalized Marketing Across the Digital Advertising Ecosystem
Nielsen highlights the need for audience data and measurement solutions to navigate the complexities of these evolving environments as marketers aim to leverage technology for building meaningful relationships with consumers.
Spring Cleaning Checklist: Essential Tips for Marketers
The spring season brings fresh opportunities for home, cleaning, and DIY brands to connect with consumers ready to refresh their living spaces. As people shift into the spring cleaning mindset, marketers should be prepared to engage these motivated home buyers. Use this checklist to inform…
Measure Identity Analytics Across Supply-Side Partners
Now that we’ve officially entered the cookie deprecation era, having the right analytics tools for your identity initiatives is more important than ever. Publishers can now get a detailed view of their supply performances across their Lexicon-enabled partner platforms with the new 33Across Analytics Module via Prebid. The module provides a better understanding of how…
Retail Advertisers Scale Cookieless SOV by Over 2X YOY
Since Google announced it would begin removing third-party cookies on 1% of Chrome users, more programmatic buyers have pushed to test alternative identifiers and solutions. On average, advertisers grew their cookie alternative investment…
Cookieless Share of Voice More Than Doubles YoY for Retail Advertisers
The Customer Data Platform Institute featured 33Across’ Q4 2023 Programmatic Trends Report, which showed a 9% quarterly increase in investment in cookie alternatives on its ad exchange. Retail advertisers allocated…
Advertisers Still Too Reliant On Third-Party Cookies For Programmatic, Study Finds
Mediapost reports on findings from 33Across’ Q4 Programmatic Cookie Alternative Trends Report that examines transactions on its exchange to better understand third-party cookie and alternative trends among buyers and sellers in Q4 2023.
Retail Advertisers Double Cookieless SOV Growth YOY According to 33Across
33Across today announced findings from its latest “Q4 Programmatic Cookie Alternative Trends Report.” In creating this new report, 33Across examined programmatic transactions on its exchange to understand cookie alternative and third-party cookie trends among buyers and sellers in Q4 2023…
Transparency and Permission-Based Partnerships are Essential Pillars of the Open Web
The digital advertising industry has always evolved, and ad tech companies have always led innovation to help marketers reach and engage with consumers. Third-party cookie deprecation changes the core of our industry. We must embrace…
How Marketers Should Approach Programmatic Advertising | Podcast (Part 2)
Third-party cookies are going away, leaving marketers wondering how to effectively target audiences in programmatic advertising without them. In part two of the MarTech podcast, 33Across CEO Eric Wheeler outlines strategies to drive…
Preparing For A Cookie-Less World | Podcast (Part 1)
Third-party cookies are going away, presenting challenges for programmatic advertising. 33Across CEO Eric Wheeler joins MarTech podcast to discuss this fundamental shift for marketers and how…
Publishers Can Face the Cookieless Future with Alternative Identifiers Today
As the cookieless future approaches, publishers must adopt a combination alternative identifiers to identify users and maximize ad revenue. 33Across President Paul Bell outlines the best options available for publishers.
The 2024 Election is Fast Approaching: Why Sell-Side Audience Targeting is a Must for Political Campaigns
The 2024 presidential election will be here before we know it. For political marketers and campaigns, now is the time to start implementing strategies that will give you an edge. One approach that needs to be at the top of your list: sell-side audience targeting. Sell-side partnerships are no longer nice-to-have. They are an essential…
Media Briefing: Ad Buyers Say it’s Still Too Early for Them to Pick Which Alternative IDs to Prioritize
Programmatic buyers state that money is not moving toward alternative identifiers. Sincera’s Ian Meyers points out that there has been steady growth for established…
Google and the Trade Desk’s Post-Cookie Battle—Why Ad Tech Companies are Taking Sides
Ad Age takes a look into the post-cookie conflict between Google and The Trade Desk and how ad tech companies are siding. Garett Sloane spoke with 33Across President, Paul Bell, to gain perspective on how this affects ad tech companies.
CES Review – The Ad Tech Perspective
CES 2024 did not have the usual jovial tone that you would expect from an industry event in Las Vegas. It came at a momentous time for the digital advertising industry since Google had just announced the start of third-party cookie deprecation days before the event. While the industry knew this day would come, everyone came…
How Generative AI Could Solve the Cookie Deprecation Puzzle in 2024
Marketing Dive looks at how marketers could use artificial intelligence to track and target users now that Google’s cookie deprecation plan is in motion. 33Across President, Paul Bell comments that marketers need to…
Google’s Cookie Kill Off Finally Begins: 12 Marketing Experts on “Distorting Metrics” and Quitting the Data “Obsession”
For 1% of global Chrome users, Tracking Protection will be activated, marking the first in a series of major steps toward third-party cookie deprecation this year. Performance Marketing World rounded up…
Google Finally Pulls the Trigger on Third-Party Tracking Cookies
Now that Google put its cookie deprecation plan in motion, how will it impact digital advertising as a whole and what can we expect to see? 33Across President, Paul Bell, weighs in on what needs to be done for success.
Google Chrome’s Cookie Phase-Out: What You Need to Know
With Google slated to remove third-party cookies from 1% of Chrome users on Jan. 4th, Lucinda Southern takes a pulse on how prepared the industry is and learns what we can expect from leaders like 33Across CEO Eric Wheeler.
Third-party Cookies, The Future is Here
33Across CEO Eric Wheeler shared with StreetFight his thoughts on what 2024 has in store for programmatic advertising now that the cookieless…
Cookie Price Inflation On The Way
Laurie Sullivan from MediaPost spoke with 33Across CEO, Eric Wheeler, to discuss the effects of pricing and measurement now that cookie…
Checking in on Some 2023 Predictions
eMarketer reviews how accurate their 2023 predictions were. When revisiting whether privacy concerns would cause a panic, Sara Lebow notes that though privacy concerns played a big role in 2023 and Google remains…
33Across Hackathon – Unlocking Innovation for 2024
33Across hosted its 8th all-company hackathon this week. The spirit of the 33Across Hackathon is to bring together cross-functional teams to create innovative hacks as well as foster community among our fully remote workforce. This year we had a 78% participation and had…
3 Ways Advertisers Can Prepare for Google’s 2024 Cookie Deprecation Deadline
While the third-party cookies are slated to be deprecated the majority of programmatic ad spend is being put toward cookied inventory across verticals as cited in the…
Programmatic Ad Spend Has Gotten More Diverse and Mobile-Dominated
eMarketer features data from the 33Across Q3 Cookie Alternative Trends Report in their Chart of the Day. Even though third-party cookies will…
Greater Investment in Cookie Alternative during Record-Breaking Thanksgiving Weekend
Holiday shoppers broke another record with 200.4 million consumers shopping from Thanksgiving Day to Cyber Monday, up more than 18 million year-over-year. After a soft start to 2023 due to economic concerns and low consumer confidence, many analysts lowered their…
Why Actions, Not Words, Are Needed to Face the Cookieless Future
Third-party cookies continue to dominate programmatic advertising because they offer publishers and SSPs higher CPMs and fees while DSPs can easily target, segment, and measure. Paul Bell warns in his recent Admonsters byline, that if we do not…
Cookie Alternative Programmatic Spending Increases for Top Advertising Verticals
Despite concerns of a looming recession and a potential drop in ad spend in the first half of 2023, Google’s decision to get rid of third-party cookies in 2024 set the stage for an urgent scramble toward cookie alternative solutions in Q3 2023. As a result, we saw an increase in cookie alternative spending across…
eMarketer: Programmatic Advertising Trends Q4 2023
eMarketer reports on the top programmatic advertising trends of 2023. Programmatic is ushering in a new era as AI leads the conversation and third-party cookies are due to…
Traffic Shaping Is Hurting the Path to The Cookieless Future
Excluding cookieless inventory from traffic shaping algorithms will not give us a true indicator of what programmatic advertising will look like without…
33Across Announces Promotion of Lisa Mollura to Chief Marketing Officer
33Across announces Lisa Mollura’s promotion from Vice President of Marketing to Chief Marketing Officer (CMO). With nearly a decade of commitment to the company, Mollura has played an integral role in the company’s transformation, guiding the marketing and communications efforts for…
How to Scale with Alternative Identifiers
In the ever-evolving landscape of digital advertising, staying ahead of the curve is crucial for publishers. As the industry grapples with the challenges of cookie deprecation, the need for alternative identifiers becomes increasingly apparent. In a recent…
33Across’ Lexicon Identity Solution Enriches 54 Billion Bid Request Daily
33Across today announced that its identity resolution technology, Lexicon, enriches over 54 billion bid requests daily and is currently growing at a 42% rate every quarter. This exponential growth translates to a 10X increase in addressable scale integrated across..
Here’s How to Get the Most Out of Cookieless Monetization This Q4
Welcome to the last 4th quarter with the third-party cookie. Unless you’re feeling 100% confident in your cookieless monetization strategy, this is the post for you. If you’re interested in increasing…
Marketers Show Little Progress in Prepping for Post-Cookie World: 33across Analysis
The Customer Data Platform (CDP) Institute notes that cookies still drive about 75% of programmatic ad revenue according to the Programmatic Cookie Alternative report…
Most US Industries Have Not Yet Embraced Cookie Alternatives for Programmatic Buying
eMarketer’s Chart of the Day features data from the 33Across Q2 Cookie Alternative Trends Report. Most verticals still rely on third-party cookies for…
Post-Cookie Preparation Lags Due to Deprecation Delays and Slow Adoption of New Tools
As the cookie deadline nears, eMarketer analyst Evelyn Mitchell reports on how marketing teams need to think about ad measurement challenges for digital display. Marketers need to go beyond…
More Ways to Monetize Cookieless Inventory with Lexicon Connections
Increasing your financial worth has a different meaning depending on your audience. Whether you’re trying to find a tax incentive, uncover a new revenue stream, or looking for coins under a sofa cushion, most of us could use a little more spending power in Q4. 2023 will be the last…
Insights: Q2 2023 Cookieless Highlights for Retailers
In 33Across’ Q2 Programmatic Cookie Alternative Trends Report (vol. 4), we analyzed programmatic transactions on the 33Across exchange to gain insight into cookie alternative versus third-party cookie buying trends for buyers and sellers. Retailers have long benefited from programmatic advertising’s ability to activate…
33Across Wins “AdTech Innovation Award” in 2023 MarTech Breakthrough Awards Program
33Across today announced that it is the recipient of the “AdTech Innovation Award” in the sixth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top…
eMarketer: Ad Measurement Trends H2 2023
eMarketer reports on how as third-party cookie signals begin to weaken, advertisers are adapting their measurement strategies to identity solutions. The report highlights…
Underdog Media Monetized Unaddressable Ad Supply With 33Across Lexicon
MediaPost’s Laurie Sullivan discusses with 33Across President, Paul Bell, how Lexicon drives the programmatic ecosystem to normalize traffic for …
33Across Announces Results of Identity Resolution Partnership with Underdog Media
33Across today unveiled the outcome of their strategic partnership with Underdog Media, an innovative ad monetization company serving 100% viewable ad units. By leveraging 33Across’ Lexicon, Underdog Media successfully increased…
Google’s Global Legal Troubles
Admonsters covers that Google will not be extending their deadline of third-party cookies and how publishers need to test cookie alternative solutions. The article reviews ways the industry has put new initiatives in place to prepare for the 2024 deadline and…
Marketers Are Clueless About Post-Cookie Solutions
Google first announced that it would be terminating third-party cookies in 2019, yet marketers still aren’t prepared for the approaching 2024 deadline. The article cites that cookieless spending is growing for many advertising…
Cookie Alternative Spend Continues To Grow in Q1
After a challenging Q4 and the usual drop in revenue that the industry sees during the first quarter of the year, we were pleased to see continued growth in cookie alternative investment. During a time when marketers are seeking efficiency while trying to reach new audiences, unaddressable inventory checks many of these…
When it Comes to Data-Driven Advertising, Measurement will Dictate the Future of Identity
33Across President, Paul Bell, discusses why it’s time to incorporate a new approach to media measurement with rising regulation requirements and third-party cookies…
Retargeting Without Cookies Equals Better Performance
Retargeting is one of the strongest performing tactics for retailers; however, since the majority of it is based on cookies, clients can only reach about 50% of their audience. Once third-party cookies expire, this audience will…
Partner Spotlight | BidSwitch
BidSwitch, a neutral programmatic infrastructure layer engineered by IPONWEB, is our newest Partner Spotlight! We spoke with BidSwitch’s Cole Newman, Client Services Director to learn more about their experience in working with 33Across. Tell us a little more about…
How Cookie Alternative Inventory Helped Salvage a Rocky Q4
Q4 2022 was challenging compared to prior years due to low consumer spending caused by inflation. Despite this, cookie alternative inventory gave advertisers greater efficiency and publishers increased incremental revenue. The 33Across Programmatic Cookie Alternative Trends Report highlights buy-side and sell-side …
33 Spotlight: John Whitmore
We are thrilled to announce the promotion of John Whitmore to SVP, Global Business Development – Lexicon. John will lead new Lexicon partnerships across the industry, working closely with…
Lexicon Expands into Australia, Canada, and Japan
We’re excited to announce that Lexicon’s global footprint has expanded. Publishers with traffic originating from Australia, Canada, and Japan can now monetize their non-cookied impressions. Lexicon allows publishers to…
BidSwitch Supply-Side Spotlight: 33Across
Alexander Ratajczyk recently spoke with BidSwitch to share how Lexicon is tackling common concerns of DSPs and SSPs — such as cookieless matches rates, increasing privacy regulations, and …
Closing Out 2022: A Year of Victory for 33Across
It’s hard to believe that we are officially closing out 2022 (where did the time go?). This year has been an exciting time for 33Across as the business pivoted into an industry-leading identity solution. Being in rapid growth is a positive challenge, but we needed to make sure that…
Retailers Cash In on Cookieless This Holiday Season
The Cyber Five (the period between Thanksgiving Day to Cyber Monday) is the most anticipated time for retailers as an influx of gift-givers cash in on the best deals of the year. With a record 196.7 million shoppers, this Cyber Weekend was especially interesting to …
33Across Announces Strategic Partnership With NextRoll to Help Advertisers Launch and Measure Retargeting in Cookieless Environments at Scale
33Across today announced its new strategic partnership with NextRoll, a marketing technology company that enables ambitious marketers to grow their businesses. NextRoll executed an initial proof of concept with 33Across’ Lexicon in July 2022 for a select portion of retargeting campaigns. Due to Lexicon’s ability to successfully reach and…
Cookie to Cookieless: The Latest Trend in Ad Buying?
Karthik Kashyap, Assistant Editor at Spiceworks, highlights cookieless buy-side and sell-side trends from the 33Across’ Programmatic Cookieless…
33Across Drives Ad Tech Innovation Through Partnership With Google Cloud
33Across showcases 15X growth, scale, and an expansion of its market presence one year after announcing its migration to Google Cloud. The migration of 33Across’ platform to Google Cloud, originally announced in August 2021, was completed in just sixty days. This makes it one of the quickest…
How Resellers Can Add Value to a Publisher’s Unaddressable Inventory
33Across’ VP of Publisher Development, Lauren Williams, shares the importance of resellers to a publisher’s unaddressable inventory and the different benefits it has to…
3 Retail Trends to Look Out for this Black Friday/Cyber Week
Black Friday and Cyber Week are officially here – both of which bring some of the biggest retail deals of the year. Retailers have been diligently planning for these large-scale events, but may be left wondering what role the economy and the aftermath…
33Across Acknowledged as Top Payor in H1 2022 OAREX Top Payor Awards
33Across was recently named a Top Payor for H1 2022 by OAREX. This bi-annual recognition acknowledges programmatic demand partners who consistently pay their supply partners…
Advertising Cookieless CPMs | August and September 2022
In the recently produced 33Across Programmatic Cookieless Trends Report, we analyzed programmatic transactions on the 33Across exchange to gain insight into cookieless versus cookie trends for buyers and sellers during August and September 2022. From a demand perspective, our report highlights…
Partner Spotlight | Shinez
Our newest Partner Spotlight is Shinez; a leading storytelling platform that distributes entertaining and engaging stories across social media and the open web to over 60M readers. We spoke with…
33Across Programmatic Trend Report: Investing in a Cookieless Future
AdMonsters’ Andrew Byrd takes a deep dive into the 33Across Programmatic Cookieless Report | September 2022, where he highlights the report’s key takeaways, methodology, and more. Byrd acknowledges that…
Key Cookieless Trends from August – September, 2022
We produced the 33Across Programmatic Cookieless Trends Report in order to highlight cookieless trends across varying advertising industry verticals on the 33Across exchange from August – September, 2022. The report answers…
Cookieless Spend Surpasses Cookie Spend and Cookieless Impressions Cost Less, According to 33Across Programmatic Cookieless Trends Report
33Across, a publisher technology platform designed for the open web, today announced findings from its new Programmatic Cookieless Trends Report to help publishers and programmatic buyers obtain new insights into emerging buy-side and sell-side trends for cookieless inventory on the 33Across exchange. The analysis for the 33Across Programmatic Cookieless Trends Report was conducted over…
Optimize Cookieless Monetization this Q4
Q4 is fully underway, and publishers shouldn’t miss out on the huge revenue potential that this quarter brings. We share the tips and tricks publishers need to follow so that they get the most out of their cookieless inventory this holiday season.
Inclusive Conversations | Hispanic in Tech
National Hispanic Heritage Month takes place each year from September 15th – October 15th, and is a time to recognize the culture and wonderful contributions of Hispanic individuals (those with roots from Spain, Mexico, the Caribbean, and Central and South America). In this latest Inclusive Conversation (a series we created to spotlight minority voices in the workplace), I spoke with our…
33Across Named Finalist in 2022 Digiday Technology Awards
33Across was named a Digiday Technology Awards finalist in the ‘Best Monetization Platform for Publishers’ category for its partnership with DailyMail.com. Using Lexicon, DailyMail.com was able…
The Single Biggest Thing Advertisers Need to Do this Q4
Q4 is undoubtedly the biggest programmatic revenue driver of the year. With back to back holidays comes increased consumerism, and advertisers should prepare themselves accordingly for what’s to come. If you’re an advertiser, you need to rethink your strategy of how to…
3 Key Takeaways from the 2022 Digiday Publishing Summit
Earlier this week, I had the opportunity to attend the Digiday Publishing Summit in Miami. This year’s theme honed in on how media companies are building and adapting their business models to address and overcome the current economic climate, and niche topics of discussion included addressing…
33Across Celebrates its Second Annual Spirit Week
Summer has come to a close and we all know what that means – students across the country have returned to the classroom. Although we’re missing having our kids at home (or maybe a little relieved), the return to school means that Spirit Week season is upon us! The kids can’t have all the fun, so last year we decided to…
Everything You Need to Know About Ads.txt Files
Lexicon immediately makes your inventory addressable, but did you know that there are ways to take your cookieless monetization to the next level? Below you will find essential tips and tricks that we’ve…
Late Ad Payments Creep Back Up, But It’s Not The 2020 Crisis All Over Again
In a recently published AdExchanger article, James Hercher discusses the prevalence of the programmatic payment gap; “Marketers often don’t pay for weeks or months after a campaign is served while waiting to verify…
33Across Wins 2022 Best Display Advertising Platform
33Across was recently awarded ‘Best Display Advertising Platform’ by MarTech Breakthrough; an annual award that recognizes innovative companies in the ad tech, sales tech, and marketing industries. 33Across has worked diligently to…
33Across Named ‘Best Display Advertising Platform’ in 2022 MarTech Breakthrough Awards
33Across, a publisher technology platform designed for the open web, today announced that it has won the ‘Best Display Advertising Platform’ award in the fifth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top…
Cookies Have Extended Their Stay Until 2024, but What About Today’s Unaddressable Inventory?
Today, the majority of programmatic revenue runs on third-party cookies, leaving almost half of a publisher’s inventory under-monetized. Looking ahead to Google’s plan to phase out third-party cookies in 2023, the problem will only get worse. With over 40 registered ID Modules in Prebid and 80-plus IDs in-market to choose from, publishers have…
How to Monetize Beyond Third-Party Cookies
Lexicon immediately makes your inventory addressable, but did you know that there are ways to take your cookieless monetization to the next level? Below you will find essential tips and tricks that we’ve…
Identity Solutions and the Current State of the Programmatic Industry | Podcast
33Across CEO, Eric Wheeler, virtually sat down with Hélène Parker on the Programmatic Digest Podcast. They discussed the important role 33Across plays in the programmatic…
4 Tips for Publishers: How to Navigate Away From Third-Party Cookies
Today, the majority of programmatic revenue runs on third-party cookies, leaving almost half of a publisher’s inventory under-monetized. Looking ahead to Google’s plan to phase out third-party cookies in 2023, the problem will only get worse. With over 40 registered ID Modules in Prebid and 80-plus IDs in-market to choose from, publishers have…
33Across’ Lexicon Identity Solution Sees 15X Year over Year Growth in Daily Cookieless Revenue for Publishers
Since its debut one year ago Lexicon has helped half of the Comscore 50 Publishers dramatically increase their unaddressable revenue. 33Across, a publisher technology platform designed for the open web, today announced the proven results of its Lexicon identity solution on its first anniversary. The vision for Lexicon is to help publishers succeed without cookies and simplify…
Partner Spotlight | Factinate
Factinate, a website dedicated to finding and sharing interesting facts about science, history, animals, film, people, and much more, is our newest Partner Spotlight! Since deploying 33Across’ Lexicon solution, they have seen a significant boost in cookieless revenue. In this Partner Spotlight edition, you’ll get to see…
Inclusive Conversations | AAPI in Tech
May is Asian American and Pacific Islander (AAPI) Heritage Month, which spans many regions and cultures. At 33Across, we are privileged to have many employees who are a part of the AAPI diaspora. This year, I sat down with a few of those employees for an Inclusive Conversation; a series we created this year to spotlight minority voices in the workplace. During the discussion, we spoke about…
33Across Named Finalist for 2022 Digiday Media Awards in the Best Publisher Platform Category
For as long as people have browsed the Internet, advances in ad tech have made it easier for advertisers to reach their intended audience with ads. But that unfettered growth in targeting and data collection ultimately led to the point…
Case Study: How Shinez Saw a 65% Increase in Cookieless Revenue with Lexicon
Shinez, a leading storytelling platform that distributes entertaining and engaging stories across social media and the open web to over 45M readers, partnered with 33Across to help them to address their (seemingly) unaddressable inventory. Shinez drives social traffic and builds loyal audiences…
Partner Spotlight | DailyMail.com
We are excited to introduce our newest series, Partner Spotlight, where we highlight our wonderful partners and how we’ve helped them to armor up for the cookieless world. This edition of Partner Spotlight features DailyMail.com, one of the world’s largest English-speaking newspaper websites with more than 185m global unique browsers….
Cookieless inventory- Today’s Incremental Revenue, Tomorrow’s Standard
In a recent Adweek article, Matt Meyer, GM of Platforms, discusses how cookieless inventory represents an incremental revenue opportunity and a competitive advantage for …
Media Briefing: With the Looming Cookie Apocalypse, ‘Fully Prepared’ Publishers are Going it Alone, While Others Want to Band Together
Digiday’s Kayleigh Barber spoke with DailyMail.com’s VP of Revenue Operations, Jeremy Gan, to better…
Daily Mail Boosts Its Cookieless Ad Business With A Probabilistic ID Solution
Even though cookies won’t phase out until next year, there is still a need to address cookieless inventory today. In this AdExchanger article, Anthony Vargas discusses how DailyMail.com is currently…
DailyMail.com Grows Revenue From Cookieless Inventory
Jeremy Gan, vp of revenue operations at DailyMail.com spoke to Adweek about how their cookieless revenue resulted in nearly 70% of their overall programmatic revenue with 33Across….
33Across Announces Results of Strategic Partnership with DailyMail.com
33Across, an identity solution and platform designed for the Open Web, today announced the results of their strategic partnership with DailyMail.com.
In Q1 of 2022, 69% of programmatic revenue brought by 33Across to DailyMail.com was cookieless….
Inclusive Conversations | Women in Tech
In honor of Women’s History Month, 33Across hosted three Inclusive Conversation panels around work-life balance, engineering, and leadership. During these discussions, a few common themes emerged from our strong, smart, and hard-working female team members…
Another Study Shows How Drastically Publisher Revenue Is Being Swallowed by Ad-Tech Fees
33Across CEO, Eric Wheeler, comments on Adweek’s coverage on a recent study by Adalytics that explored the variance in fees for publishers from…
Inclusive Conversations | Black in Tech
Black History Month is a time to pay tribute to the contributions and struggles of African Americans. At 33Across we believe that Black excellence should be celebrated in February and all throughout the year. This February, we’ve created a space to share stories and honor Black history…
Google’s FLoC 2.0, Topics, Trade Effectiveness for Privacy Compliance
33Across CEO, Eric Wheeler, weighs in on how Google’s new initiative, Topics, tackles privacy compliance. Regardless of consumer preferences, the …
Introducing the 33Across 2022 Culture Committee
Our company culture has always been an important component of the 33Across work life. Since we’ve moved to a fully remote workplace, we wanted to make sure that we continued to find ways to interact and connect…
What 2022 Has In Store for Programmatic
Our CEO, Eric Wheeler, shared his thoughts on what’s in store for 2022 with Advertising Week. Read more how programmatic advertising shows no sign of…
19 Digital Marketing Predictions for 2022
CMO Australia rounded up a wide array of digital marketing predictions from across the industry to find out what’s top of mind for 2022. 33Across CEO Eric Wheeler offers…
Programmatic Predictions: What’s In Store for 2022
2021 has certainly been an action-packed year for the ad tech industry. Between Apple’s IDFA, Google’s announcement to extend the deprecation of the cookie, and M&A activity, we’ve all had to ebb and flow. Will 2022…
This Holiday Season, Cookieless is the Way to Go
While the 2021 holidays will be much different than last year’s due to the COVID-19 vaccine, consumers will continue to shop online instead of going into stores. Last holiday season, online and…
Let Santa Have All of the Cookies This Holiday Season
Retailers can expect to see another solid holiday season with a continued focus on eCommerce and mobile shopping. Smart marketers should look to…
How Closing the New York Office Has Opened Up More Investment in Employees
Last week we officially closed the New York 33Across office to employees. Since the onset of the pandemic, our team has displayed integrity and resiliency and has proven that they can work wherever there is…
Publishers Can Easily View the Impact and Importance of Addressable Inventory
Since the launch of Lexicon, 33Across supply partners have begun to see how monetizing their cookieless inventory positively impacts their revenue. Without any lift or incremental fees, Lexicon seamlessly allows…
33Across Shortlisted for Best Cookieless Identification Technology and Best Sell-Side Programmatic Platform
33Across was shortlisted in the 2021 Digiday Technology Awards for Best Cookieless Identification Technology and Best Sell-Side Programmatic Platform….
33Across named Outstanding Display and Programmatic Advertising Platform
33Across was named the winner in the Outstanding Display and Programmatic Advertising Platform category in the 2021 Cynopsis Digital Model D Awards in the Ad Tech Category. We were recognized for Lexicon, our built-in identity solution that helps…
33Across Appoints Ad Tech Veteran Matt Gillis to Board of Directors
33Across announced that Matt Gillis, a seasoned technology executive who led several of today’s leading publisher technology companies, has joined the company’s Board of Directors. Gillis will help…
Why Google Cloud is Attracting Ad Tech Companies
More ad tech companies have been turning to Google Cloud to manage their computing infrastructure. 33Across believes that their partnership with…
What You Need to Know About Programmatic Cookieless Deals
Lexicon’s cookieless programmatic deals sound intriguing; especially when you think about giving your campaigns a competitive edge of reaching untouched audiences at half the price of your standard cookied deal. But you may be asking yourself – how exactly…
Employees Celebrate 33Across Pride During the Company’s First Virtual Spirit Week
Last week 33Across kicked off our first-ever virtual Spirit Week. With Back to School happening across the country, we thought why should kids have all the fun? Plus it would be a great…
33Across Announces New Multi-Year Strategic Partnership With Google Cloud to Help Increase Publisher Cookieless Monetization
33Across, announced the launch of Lexicon™, an identity solution created specifically to help publishers…
Solving for the Browser Imbalance
Google’s reset allows publishers to shift their focus onto how to transform their non-cookied inventory into a new revenue stream. Think of this new deadline extension as a…
Permission-Based Advertising Is The New Click-And-Collect
Forbes identifies how savvy retailers will separate themselves from the competition through permission-based advertising. Here’s how…
Crumbling Cookies and a Rotten Apple: A Rock and a Hard Place for Pubs
With Google’s announcement that they will delay the end of Chrome’s third-party cookie until 2023, 33Across CEO Eric Wheeler weighs in on why publishers…
