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Goodbye Cookie—Hello Token

The industry is reeling from the pending demise of the cookie. It’s been a central component to how the programmatic ecosystem functions – how it targets audiences, enables attribution, tracks…

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A 2021 Pep Talk for Publishers

Now that we ended the rollercoaster year of 2020, it’s time for publishers to brush the dirt off and take a hard look in the mirror and repeat: This is your year. It’s time to be in control. You’ve got your own first-party data which is worth its weight in gold, now you just need…

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Why 33Across is Giving Employees Election Day Off

Like everything in 2020, Election Day will look a lot different than prior years. Due to the obstacles from COVID-19 and the importance of voting, 33Across is giving its employees the day off to exercise their civic duty. We do hope that for…

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Embrace the Unpredictable for a Successful Holiday Season

2020 continues to be unpredictable as we head into the holiday season. We wanted to share a few key points with our supply partners to help prepare you for a less than normal Q4. Between the constant headlines of COVID-19, economic uncertainty, and the election, it’s almost impossible to…

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3 Ways to Deal ID Like A Boss

Programmatic buying has become advertising’s essential workhorse. There’s minimal contact, you have the potential to reach vast audiences, and it can be extremely efficient; however, that’s not to say that figuring out how to navigate it is a breeze….

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High Quality Display Made Social

We’re excited to announce that 33Across has partnered with Spaceback to offer Social Display Ads, coupling the engagement of social ad formats with the scale and effectiveness of our AttentionX programmatic exchange.

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How to Have a Holly Jolly Q4

It’s that magical time of year for digital advertising, and while you’re most likely putting your final touches on your marketing strategies, there’s one you should not gloss over. With a shorter holiday season, having the right programmatic strategy is more…

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Takeaways From Digiday Publishing Summit – Key Biscayne

This past week the 33Across team attended Digiday Publishing Summit in Key Biscayne to connect with publishers and learn more about the challenges they face on a day to day basis in today’s digital media ecosystem. As you can see from the conference’s “Challenge Board,” today’s publishers face no…

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Using Privacy by Design to Tackle GDPR

If there’s anything that grappling with GDPR compliance has taught us, it’s that untangling the web of which party collected, shared or monetized a specific user’s identifier can be challenging. And if it was tough for our industry’s collective think-tank of…

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A New Standard for Programmatic Transparency

As the programmatic supply chain grows more complex, buyers have become increasingly concerned about protecting themselves against fraudulent inventory and ensuring they’re taking the most efficient path to every impression. At 33Across, we’ve been working hard to provide buyers with as much transparency as possible…

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Attention Metrics are Shaping Ad Industry Dynamics in Japan

Two threads unite the global ad industry across different languages, currencies and cultural norms: Everyone is trying to capture consumer attention, and it’s getting harder (and more expensive) to do it. Yet there’s another global dynamic in the mix that we all have to consider in this…

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Digiday Programmatic Austin: The road to transparency

Last week, 33Across traveled to Austin to attend Digiday’s Programmatic Marketing Summit to hear from brands, agencies, and partners. Along with the warm weather, surplus of barbeque, and local beers, Austin did not disappoint with the discussions surrounding…

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Our New Adaptor Makes Header Bidding Even Better

Here’s how our new adaptor makes Header Bidding even better. According to industry estimates, header bidding penetration in the US has surpassed 70 percent among the top 1,000 properties. Publishers have seen the benefits of increased competition…

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Introducing a new kind of open exchange

We’re excited to announce the launch of AttentionX™, the first open exchange offering only viewable inventory and beyond, including high impact formats and attention-based ad products. Sadly, 50-70% of all inventory on exchanges today is…

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Video: The Evolving Programmatic Landscape

Amidst the hustle and bustle of meetings, panels, and receptions at Cannes Lions, we were fortunate to grab some time with a knowledgeable panel of experts for a candid conversation about the Evolving Programmatic Landscape. Moderated by Gavin Dunaway, Editorial Director of AdMonsters, our panel dove into topics such Moving Beyond Viewability and…

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Making the Most of the Small Screen

In 2017, mobile internet traffic accounted for over 52% of total global online traffic. The mobile world we live in results in the majority of users accessing the internet on smaller screens instead of traditional desktop screens. With initiatives like the Better Ads Coalition, we have to start…

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Digiday Publishing Summit Europe: What Publishers Can Expect In 2018

Monaco, known as the playground of the rich and famous, was the location of Digiday Publishing Summit Europe 2018.  Despite being a virtual ghost town in February, hundreds of Europe’s leading publishers gathered to discuss hot industry topics and the latest trends. Here are a few of my takeaways from attending the event…

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Ads.txt | Be Part of the Solution

Recently, the Interactive Advertising Bureau Tech Lab launched ads.txt to help increase transparency within the programmatic ecosystem. Ads.txt gives publishers better control over their inventory and in return protects buyers against unauthorized sellers…

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3 tips for Publishers to Monetize and Beat the Q1 Blues

Winter has officially arrived. The days are shorter and temperatures are low, but that doesn’t mean your fill rate has to be. Coming off of a profitable holiday season, we know that Q1 can be a challenging time for publishers to monetize. Rest assured there is a way to get through the season. Here are a few tips…

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33Across Takes on CES

Last week the much anticipated Consumer Electronic Show took place in Las Vegas. Better known as CES, the four day conference provided participants the opportunity to get a first look at what to expect from the tech world in 2017. Team 33Across was in attendance, below are a few of our takeaways…

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My 5 Takeaways from DMEXCO

This year’s DMEXCO event in Cologne, Germany was particular interesting. There was a heatwave in September and a huge turnout from the global digital…

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33Across Now Supports HTTPS Sites

HTTP, or hypertext transfer protocol is the way a web server communicates information with browsers like Google Chrome and Safari. HTTP allows visitors to view a site and send information back to the web server…

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How Publishers Win With 33Across

Finding innovative ways to monetize your site and increase traffic, can seem overwhelming. With new monetization trends emerging, finding trustworthy partners that understand your site and are easy to install can be challenging…

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