33Across is committed to the CCPA compliance and working with its publishers to ensure the protection of users' data rights.
CCPA: Frequently Asked Questions
While it does incorporate several GDPR concepts, such as the rights of access, portability, and data deletion, there are several areas where the laws materially differ.
Yes. 33Across is fully compliant with the CCPA as the law is currently written. We are committed to complying with the CCPA as it evolves.
33Across is addressing the CCPA compliance on a multi-phased approach.
On Jan. 1, 2020, we will implement initial support for the three consumer rights specified in the CCPA:
- Right to know
- Right to delete
- Right to opt-out of sale
By July 1, 2020, we will have implemented the IAB’s Compliance Framework for Publishers & Technology Companies, which provides industry guidance and specifications for handling user consent.
Similar to preparing for the GDPR, publishers should begin researching and implementing a CMP to capture and pass user consent.
33Across designates itself as a Business under the CCPA.
33Across plans to begin actively integrating the IAB’s Compliance Framework into its technology, enabling all supply-side customers the ability to pass consented inventory programmatically, satisfying the CCPA requirements.
To opt-out of data collection from 33Across, visit optout.33across.com. In order for the tool to work on your computer, your browser must be set to accept cookies. You will need to repeat this process if you use multiple computers or browsers or if you buy a new computer, change web browsers, or clear your cookies.
Understand that opting out means that 33Across will no longer collect any data associated with your activities on any of our clients’ websites. It does not mean you will no longer receive online advertising.