Industry Executive To Bolster 33Across’ Technology Adoption With Publishers
NEW YORK — September 21, 2021 – 33Across, the first programmatic publisher platform to solve for addressability integrated across 800,000 publishers, announced that Matt Gillis, a seasoned technology executive who led several of today’s leading publisher technology companies, has joined the company’s Board of Directors. Gillis will help advise the 33Across board and leadership team with the company’s publisher technology growth strategies across display, mobile, app, and connected TV.
“Matt’s stellar track record with publishers throughout his career will be a critical resource for 33Across as we continue our mission to help publishers navigate the ever-changing landscape of cookieless, monetization, and addressability,” said Eric Wheeler, CEO and Co-Founder, 33Across. “I look forward to Matt’s contributions in helping 33Across continue to grow and execute ahead of the market.”
“Eric and the team at 33Across have built an amazing company that has constantly demonstrated an ability to lean into change and embrace it. Lexicon’s differentiated approach to solving cookieless monetization helps every publisher earn the fair value for their content independent of the browser,” said Gillis.
Gillis’ appointment comes on the heels of the company’s campaign to help publishers navigate the cookieless world. In June 2021, 33Across announced its new Lexicon identity solution to help publishers succeed without cookies and unlock addressability and monetization that is architected for privacy. Then recently, 33Across announced a new multi-year strategic partnership with Google Cloud that will allow 33Across to significantly enhance its overall operations by increasing traffic, reducing latency, and providing limitless scalability.
33Across is the first supply-side platform with integrated solutions to unlock addressability and monetization architected for privacy. We enable publishers to turn cookieless inventory into addressable and relevant revenue streams without additional lift or cost. Publishers can quickly accelerate the transition to a cookieless world by unifying addressability, audiences, and monetization. 33Across unlocks the puzzle of addressability and monetization for the open web.