Factinate Increases Cookieless Revenue with Lexicon

Lexicon Case Study

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Of all the cookieless solutions we have tested, Lexicon is the only solution that has led to a substantial revenue lift across our unaddressable inventory. If we could utilize this technology across all of our supply-side platforms, we would be in a much better place to prepare for the end of third-party cookies.

— Joshua Mendelssohn, Co-Founder, Factinate


Cookieless Revenue


Win Rates

The Challenge

Factinate is a fact website that is dedicated to finding and sharing fun facts about science, history, animals, films, people, and much more. Approximately 32% of Factinate’s programmatic inventory comes from non-cookied browsers and represents 7% of their programmatic revenue. As more demand partners began to shift their programmatic budget to newly targetable cookieless audiences, Factinate saw an opportunity to diversify their revenue by monetizing their cookieless inventory with Lexicon.

The Solution: Lexicon™

33Across’ Lexicon immediately makes 90% of a publisher’s cookieless inventory addressable, allowing buyers to recognize and bid on quality inventory at programmatic scale. Publishers gain more browser independence when they have more opportunities to monetize their full supply and curate audiences within the bounds of privacy. Using Lexicon, Factinate could immediately convert their undervalued cookieless supply into programmatic revenue without any operational lift. Lexicon gives demand partners access to quality audiences with less competition than cookied inventory, creating more efficiency and higher win rates. As more programmatic buyers tapped into cookieless inventory, Factinate saw a sizeable boost in their cookieless revenue growth.

The Results: By the Numbers

Lexicon’s addressable technology, along with an increased appetite for cookieless inventory from buyers boosted Factinate’s cookieless revenue by 73% in Q4. Though cookieless bid rates are 3X less frequent, Factinate saw 3X greater win rates on cookieless inventory than their cookied inventory.

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