How Lexicon Drives Cookieless Revenue for a Comscore Top 50 Publisher

Lexicon Case Study

Cookieless Monetization from Lexicon Drove over Half of a Publisher's Revenue

Publisher Revenue


A Comscore top 50 publisher that depends on programmatic to monetize their inventory turned to 33Across for monetization. Their unaddressable inventory accounted for about 42% of their inventory but only represented 7% of their programmatic revenue. They turned to 33Across to help them turn their cookieless supply into programmatic revenue. Download the case study to learn more about how their cookieless supply accounted for half of their revenue.

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