How Lexicon Improves Cookieless Monetization for Publishers

Lexicon Case Study

Since deploying Lexicon, key publisher categories have seen dramatic increases in cookieless revenue.

Publishers earn almost all of their programmatic revenue from approximately 50-60% of their cookied inventory, leaving roughly half of their inventory severely under-monetized. To unlock their full programmatic earning potential, publishers needed to find a monetization solution for their non-cookied inventory.