As viewability has rapidly become the defacto standard, buyers have begun looking beyond it for other standardized measures of quality and engagement. What role should viewability play moving forward and how should be augmented with other metrics. Our panel of industry experts discuss these issues, and more, as part of our Evolving Programmatic Landscape session at Cannes.
Art Muldoon, Co CEO, Amnet Group US
Eric Wheeler, CEO, 33Across
Jennifer Kisling, Senior Director of Programmatic Sales, CBSI
Gavin Dunaway, Editorial Director, AdMonsters