Programmatic Cookie Alternative Trends Report

Vol. 7—Q1 2024

Vol. 7—Q1 2024

Learn about cookieless programmatic trends across the top 10 advertising verticals during the first quarter of 2024 in the 33Across Programmatic Cookie Alternative Trends Report.

3X

Publishers
0 %↑

Increase in Cookieless Investment YOY for Retail and Finance Advertisers

Increase in Cookieless Revenue SOV QOQ

3X

Increase in Cookieless Investment YOY for Retail and Finance Advertisers​

Publishers
0 %↑

Increase in Cookieless Revenue SOV QOQ

The report covers the following programmatic trends:
  • Cookie alternative spend vs. cookied spend by vertical
  • Cookie alternative vs. cookied revenue for publishers
  • And much more

See the Full Report

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