Learn about cookieless programmatic trends across the top 10 advertising verticals during the second quarter of 2024 in the33Across Programmatic Cookie Alternative Trends Report.
51% YOY Increase
QOQ Increase
0%↑
Cookieless SOV from Top 10 Verticals
Cookieless SOV for Travel Advertisers
51% YOY Increase
Cookieless SOV from Top 10 Verticals
QOQ Increase
0%↑
Cookieless SOV for Travel Advertisers
The report covers the following programmatic trends:
Cookie alternative spend vs. cookied spend by vertical
Which advertising verticals are investing in cookie alternative practices
Which advertising verticals are leaning into cookie alternative inventory efficiently?