Programmatic Cookieless Trends Report

VOL. 1 — SEPTEMBER 2022

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The recently produced 33Across Programmatic Cookieless Trends Report uncovers emerging cookieless trends throughout 10 advertising verticals (Pharmacy/OTC, Auto, Travel, Finance, Telecom, Tech, Entertainment, Food & Drink, Insurance, and Retail) from August-September, 2022.

69%+

Food & Drink

MoM Shift in Spend from Cookie to Cookieless Inventory

53%

Insurance

Cookieless SOV

More specifically, the report delves into:
  • Cookieless spend vs. cookied spend by vertical
  • Cookieless CPMs vs. cookied CPMs for buyers
  • Cookieless vs. cookied revenue for publishers
  • And much more

See the Full Report

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