Programmatic Cookieless Trends Report
VOL. 1 — SEPTEMBER 2022
Vol. 1—SEPT 2022
The recently produced 33Across Programmatic Cookieless Trends Report uncovers emerging cookieless trends throughout 10 advertising verticals (Pharmacy/OTC, Auto, Travel, Finance, Telecom, Tech, Entertainment, Food & Drink, Insurance, and Retail) from August-September, 2022.
MoM Shift in Spend from Cookie to Cookieless Inventory
53%
Insurance
Cookieless SOV
More specifically, the report delves into:
- Cookieless spend vs. cookied spend by vertical
- Cookieless CPMs vs. cookied CPMs for buyers
- Cookieless vs. cookied revenue for publishers
- And much more
See the Full Report
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