Programmatic Cookie Alternative Trends Report
Vol. 5—Q3 2023
Vol. 5—Q3 2023
Learn about cookieless programmatic trends across the top 10 advertising verticals during the third quarter of 2023 in the 33Across Programmatic Cookie Alternative Trends Report.
Avg. Cookieless
SOV Increase
SOV Increase
0
%↑
Retail & Finance Advertisers
Increase in cookieless investment
Auto Advertisers
Shifted more of their budget to cookieless inventory
Retail & Finance Advertisers
Increase in cookieless investment
Avg. Cookieless SOV Increase
0
%↑
Auto Advertisers
Shifted more of their budget to cookieless inventory
The report covers the following programmatic trends:
- Cookie alternative spend vs. cookied spend by vertical
- Cookie alternative CPMs vs. cookied CPMs for buyers
- Cookie alternative vs. cookied revenue for publishers
- And much more
See the Full Report
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