See cookieless inventory insights across the top 10 advertising verticals during the third quarter of 2024 in the 33Across Programmatic Cookie Alternative Trends Report.
54% YOY Increase
QOQ Increase
0%↑
Cookieless Investment for Top 10 Verticals
Cookieless SOV for Travel Advertisers
54% YOY Increase
Cookieless SOV from Top 10 Verticals
QOQ Increase
0%↑
Cookieless SOV for Travel Advertisers
The report covers the following programmatic trends:
Cookie alternative spend vs. cookied spend by vertical
Which advertising verticals are investing in cookie alternative practices