As digital advertising moves toward greater transparency, we have also seen an increasing focus on more efficiently directing spend towards quality inventory. But how should quality inventory be defined and what is the best path for buyers to access it? Our panel of industry experts discuss these issues, and more, as part of our Evolving Programmatic Landscape session at Cannes.
Art Muldoon, Co CEO, Amnet Group US
Eric Wheeler, CEO, 33Across
Jennifer Kisling, Senior Director of Programmatic Sales, CBSI
Gavin Dunaway, Editorial Director, AdMonsters