The combination of consistent time-in-view targeting and Impact Ads drove a significant increase in campaign conversion rates.
A leading consumer technology company was using programmatic display advertising to efficiently drive shoppers who demonstrated high intent behaviors to their ecommerce site. They wanted to test if a time-in-view greater than the industry’s 1 second standard would help boost conversion rates. They turned to 33Across’ AttentionX platform to seamlessly target specific time-in-view increments at scale. Download the case study to learn more about how this marketer focused on attention to drive results.
Time-In-View Targeting boosted the campaign conversion rate by 67%