Travel Insights: Key Consumer Trends to Guide Your Advertising Strategy

Glossary Vertical

Travelers are spending more than ever in 2024, reflecting changing priorities and a strong desire for meaningful experiences. Explore key traveler trends and insights for this year.
$ 0 Trillion

Total Projected Travel Spend

Spending from Travel and Tourism is set to reach an all-time high of $11.1 trillion in 2024

Snapshots of 2024 Travelers

92%

More Trips in 2024

92% of travelers expect to travel at least as much in 2024 as they did in the prior year1

39%

Increased Travel Budgets

Roughly 39% of travelers say their travel budgets in 2024 will be higher than 20232

40%

Travelers on the Web

40% of travelers use direct websites and online travel agencies2

72%

Hotels are the Top Choice

72% of travelers plan on staying in a hotel in 2024 vs. other accommodation options2

Connect with travelers ready to explore. Let 33Across’ Glossary help you engage motivated travel enthusiasts with data-driven targeting and omnichannel inventory solutions.

Glossary refines your advertising strategy by pairing sell-side media curation and proprietary audiences that allow you to drill down to niche travel segments, past bookings, intent signals, and more. Glossary’s superior addressable capabilities across devices will give your campaigns a competitive edge with efficient CPMs and unique signals capturing high-intent travelers across the open web.

Ready to get your travel campaigns up and running? Contact us, and we’ll have you engaging wanderlust consumers in no time.

Contact Us to Get Started

Sign up for More Insights

Travelers are spending more than ever in 2024, reflecting changing priorities and a strong desire for meaningful experiences. Explore key traveler trends and insights for this year.
$ 0 Trillion

Total Projected Travel Spend

Spending from Travel and Tourism is set to reach an all-time high of $11.1 trillion in 2024

Snapshots of 2024 Travelers

92%

More Trips in 2024

92% of travelers expect to travel at least as much in 2024 as they did in the prior year1

39%

Increased Travel Budgets

Roughly 39% of travelers say their travel budgets in 2024 will be higher than 20232

40%

Travelers on the Web

40% of travelers use direct websites and online travel agencies2

72%

Hotels are the Top Choice

72% of travelers plan on staying in a hotel in 2024 vs. other accommodation options2

Connect with travelers ready to explore. Let 33Across’ Glossary help you engage motivated travel enthusiasts with data-driven targeting and omnichannel inventory solutions.

Glossary refines your advertising strategy by pairing sell-side media curation and proprietary audiences that allow you to drill down to niche travel segments, past bookings, intent signals, and more. Glossary’s superior addressable capabilities across devices will give your campaigns a competitive edge with efficient CPMs and unique signals capturing high-intent travelers across the open web.

Ready to get your travel campaigns up and running? Contact us, and we’ll have you engaging wanderlust consumers in no time.

Contact Us to Get Started

Sign up for More Insights

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