The State of Viewability

Roundtable at AdWeek 2018

In this short video, industry leaders debate whether viewability is the current proxy for quality attention and whether the industry needs to evolve beyond it.

This clip is part of Fighting for Attention video series.

Participants:
Jason Barnett, VP, Client Results, Amnet Programmatic Results | Dentsu Aegis Network
Maria Breza, Sr. Director Platform Operator | Pandora
Angelina Eng, Executive Director, Marketing | Morgan Stanley
Jessica Kadden, Senior Director of Programmatic and Data Solution | Meredith
Joshua Lowcock, EVP, Chief Digital & Innovation Officer | UM Worldwide
Jana Meron, SVP Programmatic & Data Strategy | Insider, Inc.
Ethan Ross, SVP Global Digital Sales, Programmatic & Brand Partnerships | theScore
Eric Wheeler, CEO | 33Across