33Across launches “first open exchange with only viewable inventory”


The ad platform’s new AttentionX exchange scores ad space pre-exchange, making a viewability guarantee ‘superfluous.’ Only in an industry like digital advertising would the ability to show most of the ad for at least one second be considered a feature. Barry Levine, the author from MarTech, covers 33Across’ launch of AttentionX, which it describes as the first open ad exchange containing only viewable ad inventory.

Read Full Story


Related Articles

Media Contacts

Lisa Mollura

John McCartney

Follow us on Twitter