Google’s Privacy Sandbox faces challenges as ad-tech companies report mixed reviews. Recent data from Criteo, Index Exchange, and NextRoll highlight concerns about revenue loss and latency issues. According to 33Across data cited in the article, over 75% of US programmatic buys still relied on cookies in Q3 2023, underscoring the significance of this transition for the $180 billion industry.
Read the full analysis on Marketing Brew to learn more about the potential impacts on publishers and advertisers.
