33Across Acknowledged as Top Payor in H1 2022 OAREX Top Payor Awards
33Across was recently named a Top Payor for H1 2022 by OAREX. This bi-annual recognition acknowledges programmatic demand partners who consistently pay their supply partners…
Cookieless Spend Surpasses Cookie Spend and Cookieless Impressions Cost Less, According to 33Across Programmatic Cookieless Trends Report
33Across, a publisher technology platform designed for the open web, today announced findings from its new Programmatic Cookieless Trends Report to help publishers and programmatic buyers obtain new insights into emerging buy-side and sell-side trends for cookieless inventory on the 33Across exchange. The analysis for the 33Across Programmatic Cookieless Trends Report was conducted over…
33Across Named Finalist in 2022 Digiday Technology Awards
33Across was named a Digiday Technology Awards finalist in the ‘Best Monetization Platform for Publishers’ category for its partnership with DailyMail.com. Using Lexicon, DailyMail.com was able…
33Across Named ‘Best Display Advertising Platform’ in 2022 MarTech Breakthrough Awards
33Across, a publisher technology platform designed for the open web, today announced that it has won the ‘Best Display Advertising Platform’ award in the fifth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top…
33Across’ Lexicon Identity Solution Sees 15X Year over Year Growth in Daily Cookieless Revenue for Publishers
Since its debut one year ago Lexicon has helped half of the Comscore 50 Publishers dramatically increase their unaddressable revenue. 33Across, a publisher technology platform designed for the open web, today announced the proven results of its Lexicon identity solution on its first anniversary. The vision for Lexicon is to help publishers succeed without cookies and simplify…
33Across Named Finalist for 2022 Digiday Media Awards in the Best Publisher Platform Category
For as long as people have browsed the Internet, advances in ad tech have made it easier for advertisers to reach their intended audience with ads. But that unfettered growth in targeting and data collection ultimately led to the point…
33Across Announces Results of Strategic Partnership with DailyMail.com
33Across, an identity solution and platform designed for the Open Web, today announced the results of their strategic partnership with DailyMail.com.
In Q1 of 2022, 69% of programmatic revenue brought by 33Across to DailyMail.com was cookieless….
33Across Shortlisted for Best Cookieless Identification Technology and Best Sell-Side Programmatic Platform
33Across was shortlisted in the 2021 Digiday Technology Awards for Best Cookieless Identification Technology and Best Sell-Side Programmatic Platform….
33Across named Outstanding Display and Programmatic Advertising Platform
33Across was named the winner in the Outstanding Display and Programmatic Advertising Platform category in the 2021 Cynopsis Digital Model D Awards in the Ad Tech Category. We were recognized for Lexicon, our built-in identity solution that helps…
33Across Appoints Ad Tech Veteran Matt Gillis to Board of Directors
33Across announced that Matt Gillis, a seasoned technology executive who led several of today’s leading publisher technology companies, has joined the company’s Board of Directors. Gillis will help…
33Across Announces New Multi-Year Strategic Partnership With Google Cloud to Help Increase Publisher Cookieless Monetization
33Across, announced the launch of Lexicon™, an identity solution created specifically to help publishers…
33Across Introduces Lexicon™, New Identity Solution Makes 90% of Publisher Inventory Addressable
33Across, announced the launch of Lexicon™, an identity solution created specifically to help publishers…
33Across Unveils First-of-Its-Kind Consumer Data Portal to Address Consumer GDPR Rights
33Across announced a simple, self-service User Data Portal, part of a “privacy by design” centered initiative that limits data collection and makes it easier for consumers seeking to exercise their rights under the General Data Protection Regulation (GDPR)….
33Across Announces Appointment of Allie Kline to Board of Directors
33Across announced former Oath, now Verizon Media, Chief Marketing and Communications Officer, Allie Kline, has joined the board of directors. Kline previously served as 33Across’…
33Across Announces Launch of Impact Header Bidding Solution
33Across today announced the launch of Impact Header Bidding. This addition to its AttentionX exchange makes even more unique, high-viewability supply accessible to buyers and creates a powerful new monetization opportunity for…
BPA Worldwide partners with 33Across to Power Programmatic BPA Media Exchange
33Across, the attention technology company, announced today that it has partnered with BPA, a global assurance provider, to power its BPA Media Exchange. The BPA Media Exchange is a programmatic publisher collective that offers go-to-market opportunities to its members in the form of direct access to programmatic ad buyers and …
33Across Ranked Among the Fastest Growing Tech Companies in North America on Deloitte’s 2018 Technology Fast 500™
33Across today announced it ranked #362 on Deloitte’s Technology Fast 500, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. 33Across grew more than 200% in the most recent…
33Across Brings Publishers More Value with New Viewable Header Bidding Solution
33Across, the attention technology company, announced the launch of its Viewable Header Bidding adapter—one of the industry’s first header bidding solutions to surface a real-time viewability signal for every impression. This new adapter will provide a direct…
33Across Introduces AttentionX™ to Solve the Advertising “Attention Deficit”
33Across, the leading programmatic platform provider, announced on September 21, 2018 the widespread availability of its AttentionX™, the first open exchange to deliver only viewable inventory and beyond…
Executive Leadership Appointments, Triple-Digit Growth, and International Expansions
Growth Fueled by Strong Global Demand for Programmatic Platform…
33Across Expands Executive Ranks
33Across today announced the appointment of Miles Dennison to the position of chief revenue officer (CRO) and the promotion of former CRO Paul Bell to general manager, Global Data Solutions…
33Across Announces Revenue Growth Exceeding 100% and European Expansion
33Across Cites Rise in Mobile and Demand for Publisher Technology as Drivers of Global Growth, Broader Investment in Europe…
33Across CEO Participates in Annual First Round Capital Holiday Video
We’re well into the month of December. By this time you have been serenaded, or even tortured by at least one holiday song. Just when you thought you’ve seen it all when…
Programmatic In-Feed Units Now available on Desktop
33Across recently announced the launch of our Desktop In-Feed Video and Desktop In-Feed Impact ad units. With the addition of…
Increased Ad Viewability and Higher CPMs with Real Display Pro
Today 33Across is excited to announce the launch of our latest technology, Real Display Pro. Deploying viewable standard IAB ads in real-time, Real Display Pro is a cost-effective solution that provides more campaign efficiency…
33Across Announces Expanded Partnership with LiveRamp
33Across is excited to announce our expanded partnership with LiveRamp, the market leader in data connectivity and onboarding…
33Across Launches New Publisher Dashboard
33Across recently announced the launch of our new publisher dashboard. Complete with innovative and exciting features, the dashboard will..
Monetize Mobile Web Traffic Programmatically
We’re excited to announce the addition of Mobile In-Feed placements to our outstream suite of video products. With the addition of this in-article mobile placement, 33Across publishers can now monetize the mobile web at programmatic scale…
