Tag: Industry Insights

Insights: Q2 2023 Cookieless Highlights for Retailers

In 33Across’ Q2 Programmatic Cookie Alternative Trends Report (vol. 4), we analyzed programmatic transactions on the 33Across exchange to gain insight into cookie alternative versus third-party cookie buying trends for buyers and sellers. Retailers have long benefited from programmatic advertising’s ability to activate…

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Cookie Alternative Spend Continues To Grow in Q1

After a challenging Q4 and the usual drop in revenue that the industry sees during the first quarter of the year, we were pleased to see continued growth in cookie alternative investment. During a time when marketers are seeking efficiency while trying to reach new audiences, unaddressable inventory checks many of these…

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33Across_Advertising Report_Q42022

How Cookie Alternative Inventory Helped Salvage a Rocky Q4

Q4 2022 was challenging compared to prior years due to low consumer spending caused by inflation. Despite this, cookie alternative inventory gave advertisers greater efficiency and publishers increased incremental revenue. The 33Across Programmatic Cookie Alternative Trends Report highlights buy-side and sell-side …

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Retailers Cash In on Cookieless This Holiday Season

The Cyber Five (the period between Thanksgiving Day to Cyber Monday) is the most anticipated time for retailers as an influx of gift-givers cash in on the best deals of the year. With a record 196.7 million shoppers, this Cyber Weekend was especially interesting to …

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Advertising Cookieless CPMs | August and September 2022

In the recently produced 33Across Programmatic Cookieless Trends Report, we analyzed programmatic transactions on the 33Across exchange to gain insight into cookieless versus cookie trends for buyers and sellers during August and September 2022. From a demand perspective, our report highlights…

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