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Tag: Media Coverage

Checking in on Some 2023 Predictions

eMarketer reviews how accurate their 2023 predictions were. When revisiting whether privacy concerns would cause a panic, Sara Lebow notes that though privacy concerns played a big role in 2023 and Google remains…

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Google’s Global Legal Troubles

Admonsters covers that Google will not be extending their deadline of third-party cookies and how publishers need to test cookie alternative solutions. The article reviews ways the industry has put new initiatives in place to prepare for the 2024 deadline and…

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Attention, Not Impression | Podcast

33Across CEO, Eric Wheeler, joins Zach Rodgers on the AdExchanger Talks podcast to discuss the evolution of 33Across and the trends that will define programmatic advertising in the year ahead….

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Lessons Learned in Marketing | Podcast

33Across CEO, Eric Wheeler, recently joined David Bellerive, VP of Creative at the Phoenix Group, on his popular advertising podcast. Eric shared his thoughts on being prepared for future scenarios, the challenges posed by…

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33Across on the PPC Rockstars Podcast

33Across founder and CEO, Eric Wheeler, joins David Szetela on the PPC Rockstars Podcast to talk about the company’s history, key issues for automated advertising, and the potential impact of…

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33Across on the Tech Blog Writer Podcast

33Across CEO, Eric Wheeler, was recently interviewed on the Tech Blog Writer podcast, hosted by Neil C. Hughes. In this session, Eric talks about 33Across’ products and mission to deliver quality attention…

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33Across Launches Viewable Header Bidding Adaptor

33Across , the attention technology company, announced on October 16, 2018, the launch of its Viewable Header Bidding adaptor – one of the industry’s first header bidding solutions to surface a real-time viewability signal for…

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