Programmatic Cookie Alternative Trends Report

Vol. 4—Q2 2023

Vol. 4—Q2 2023

Learn about cookieless programmatic trends across the top 10 advertising verticals during the second quarter of 2023 in the 33Across Programmatic Cookie Alternative Trends Report.

77%

Retail Advertisers

Avg. Cookieless
SOV Increase
0 %↑

Increase in Cookieless Investment

For the largest programmatic spenders Retail, Telecom, and Finance

77%

Retail Advertisers

Increase in Cookieless Investment

Avg. Cookieless SOV Increase
0 %↑

For the largest programmatic spenders Retail, Telecom, and Finance

The report covers the following programmatic trends:
  • Cookie alternative spend vs. cookied spend by vertical
  • Cookie alternative CPMs vs. cookied CPMs for buyers
  • Cookie alternative vs. cookied revenue for publishers
  • And much more

See the Full Report

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