Supply-Side Curation: Ad Agencies’ Secret Weapon
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Lexicon for Demand-Side Platforms
Simplify Cookieless Advertising
Powerful identity resolution technology resolves browser agnostic environments to let you engage with customers while respecting their privacy.
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Targetable Inventory
Engage with under-targeted users to significantly increase campaign performance
Programmatic Open
Cookieless Users
Target unaddressable inventory and track attribution using 33Across’ identity resolution technology
High Cookieless
Match Rates
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Cookieless Measurement
Track Conversions Across Cookieless Browsers
Lexicon seamlessly integrates with DSPs to provide comprehensive measurement without additional costs. Get credit for the conversions you're driving.
- View-Through Tracking
- Click-Through Attribution
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Client Success
Learn How 33Across Customers are Turning Their Unaddressable Inventory into Programmatic Revenue
Lexicon Case Study
Unaddressable Revenue Outpaces the Cookie for DailyMail.com with Lexicon
performance and highlights
Lexicon’s Immediate Effect on Demand
80%
Cookieless Match Rate
50%
Lower CPMs
2X
Share of Voice (SOV)
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