Season’s Greetings from an Addressable Future: Essential Holiday Prep
As holiday shopping kicks off earlier this season, advertisers are feeling the pressure to find…
Lexicon for Demand-Side Platforms
Simplify Cookieless Advertising
Powerful identity resolution technology resolves browser agnostic environments to let you engage with customers while respecting their privacy.
Double Your
Targetable Inventory
Engage with under-targeted users to significantly increase campaign performance
Programmatic Open
Cookieless Users
Target unaddressable inventory and track attribution using 33Across’ identity resolution technology
High Cookieless
Match Rates
Create new pools of users for client campaigns with average match rates of 80%
Cookieless Measurement
Track Conversions Across Cookieless Browsers
Lexicon seamlessly integrates with DSPs to provide comprehensive measurement without additional costs. Get credit for the conversions you're driving.
- View-Through Tracking
- Click-Through Attribution
- Conversion Events
Client Success
Learn How 33Across Customers are Turning Their Unaddressable Inventory into Programmatic Revenue
Lexicon Case Study
Unaddressable Revenue Outpaces the Cookie for DailyMail.com with Lexicon
performance and highlights
Lexicon’s Immediate Effect on Demand
80%
Cookieless Match Rate
50%
Lower CPMs
2X
Share of Voice (SOV)
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Unlock Cookieless Inventory at Programmatic Scale
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33Across has expanded its partnership with PubMatic to integrate Lexicon's addressability capabilities. PubMatic buyers can…
