Get ready for the Q4 retail shopping frenzy —all brands competing for consumer attention across every platform. With so many deals in the air, standing…

Seemingly, every week, a new retail company is entering the retail media space. The most recent one is a huge one: Costco. The company, which…

What are cookies and what do they do? Learn about the phase out of third-party cookies and what it means for SSPs, DSPs, and consumers…

Advertising technology is rapidly evolving, transforming the way brands connect with consumers. From programmatic advertising to data analytics, the adtech industry is driving innovation and…

As summer break winds down, students, parents, and educators need to gear up for another school year with some back-to-school shopping and planning. This busy…

More programmatic buyers have pushed to adopt alternative identifiers to solve for signal loss, a move prompted by Google's announcement of removing third-party cookies from…

To find a new revenue stream, Wal-Mart didn’t need to open a new store or work with a new distributor or sign a new supplier.…

Though Google pushed back its cookie deprecation deadline, the industry should continue to right itself on a path not built on third-party cookies. Since Google…

The ANA study revealed a $20B waste in programmatic ad spend with 21% of impressions and 15% of spend on low-quality, content-lacking "made for advertising"…

The rise of programmatic advertising quickly led to an increase in middlemen and third parties that served as conduits between advertisers and publishers. What followed…

The spring season brings fresh opportunities for home, cleaning, and DIY brands to connect with consumers ready to refresh their living spaces. As people shift…

Now that we’ve officially entered the cookie deprecation era, having the right analytics tools for your identity initiatives is more important than ever. Publishers can…

Since Google announced it would begin removing third-party cookies on 1% of Chrome users, more programmatic buyers have pushed to test alternative identifiers and solutions.…

The digital advertising industry has always evolved, and ad tech companies have always led innovation to help marketers reach and engage with consumers. Third-party cookie…

Get those b-ball shoes ready - March Madness is nearly here! It's time to start prepping your game plans to win over passionate college hoops…

This much is true: Google will begin its cookieless phase-out in Q1 2024. Of course, cookieless traffic has been around for awhile, it’s been mistakenly…

The 2024 presidential election will be here before we know it. For political marketers and campaigns, now is the time to start implementing strategies that…

CES 2024 did not have the usual jovial tone that you would expect from an industry event in Las Vegas. It came at a momentous…

The future is here. As the clock strikes midnight on December 31, 2023, another clock gets set into motion: the beginning of the end of…

33Across hosted its 8th all-company hackathon this week. The spirit of the 33Across Hackathon is to bring together cross-functional teams to create innovative hacks as…

Holiday shoppers broke another record with 200.4 million consumers shopping from Thanksgiving Day to Cyber Monday, up more than 18 million year-over-year. After a soft…

For years we have known a cookieless future awaits. And yet! Few seem prepared for this inevitability. Throughout history, there have been revolutionary changes that…

Despite concerns of a looming recession and a potential drop in ad spend in the first half of 2023, Google’s decision to get rid of…

There are approximately two million electric vehicles on the road in the US today, which account for less than 1% of the 250 million vehicles…

In the ever-evolving landscape of digital advertising, staying ahead of the curve is crucial for publishers. As the industry grapples with the challenges of cookie…

Welcome to the last 4th quarter with the third-party cookie. Unless you’re feeling 100% confident in your cookieless monetization strategy, this is the post for…

Increasing your financial worth has a different meaning depending on your audience. Whether you’re trying to find a tax incentive, uncover a new revenue stream,…

In 33Across’ Q2 Programmatic Cookie Alternative Trends Report (vol. 4), we analyzed programmatic transactions on the 33Across exchange to gain insight into cookie alternative versus…

After a challenging Q4 and the usual drop in revenue that the industry sees during the first quarter of the year, we were pleased to…

With record-breaking growth in 2021 and hitting a revenue goal of $200bn in early 2022, digital advertising’s year-over-year growth has sharply declined, according to the…

Retargeting is one of the strongest performing tactics for retailers; however, since the majority of it is based on cookies, clients can only reach about…

BidSwitch, a neutral programmatic infrastructure layer engineered by IPONWEB, is our newest Partner Spotlight! We spoke with BidSwitch’s Cole Newman, Client Services Director to learn…

Q4 2022 was challenging compared to prior years due to low consumer spending caused by inflation. Despite this, cookie alternative inventory gave advertisers greater efficiency…

We are thrilled to announce the promotion of John Whitmore to SVP, Global Business Development - Lexicon. John will lead new Lexicon partnerships across the…

We’re excited to announce that Lexicon’s global footprint has expanded. Publishers with traffic originating from Australia, Canada, and Japan can now monetize their non-cookied impressions.…

It’s hard to believe that we are officially closing out 2022 (where did the time go?). This year has been an exciting time for 33Across…

The Cyber Five (the period between Thanksgiving Day to Cyber Monday) is the most anticipated time for retailers as an influx of gift-givers cash in…

Since approximately 80% of brand spend targets half of a publisher’s supply, the unaddressable market is a huge opportunity for publishers looking to monetize every…

Black Friday and Cyber Week are officially here – both of which bring some of the biggest retail deals of the year. Retailers have been diligently…

In the recently produced 33Across Programmatic Cookieless Trends Report, we analyzed programmatic transactions on the 33Across exchange to gain insight into cookieless versus cookie trends…

Our newest Partner Spotlight is Shinez; a leading storytelling platform that distributes entertaining and engaging stories across social media and the open web to over…

We produced the 33Across Programmatic Cookieless Trends Report in order to highlight cookieless trends across varying advertising industry verticals on the 33Across exchange from August…

Q4 is fully underway, and publishers shouldn’t miss out on the huge revenue potential that this quarter brings. We share the tips and tricks publishers…

National Hispanic Heritage Month takes place each year from September 15th - October 15th, and is a time to recognize the culture and wonderful contributions…

Q4 is undoubtedly the biggest programmatic revenue driver of the year. With back to back holidays comes increased consumerism, and advertisers should prepare themselves accordingly…

Earlier this week, I had the opportunity to attend the Digiday Publishing Summit in Miami. This year’s theme honed in on how media companies are…

Summer has come to a close and we all know what that means – students across the country have returned to the classroom. Although we’re…

Lexicon immediately makes your inventory addressable, but did you know that there are ways to take your cookieless monetization to the next level? Below you…

33Across was recently awarded  ‘Best Display Advertising Platform’ by  MarTech Breakthrough; an annual award that recognizes innovative companies in the ad tech, sales tech, and…

Today, the majority of programmatic revenue runs on third-party cookies, leaving almost half of a publisher’s inventory under-monetized. Looking ahead to Google’s plan to phase…

Lexicon immediately makes your inventory addressable, but did you know that there are ways to take your cookieless monetization to the next level? Below you…

Today, the majority of programmatic revenue runs on third-party cookies, leaving almost half of a publisher’s inventory under-monetized. Looking ahead to Google’s plan to phase…

Factinate, a website dedicated to finding and sharing interesting facts about science, history, animals, film, people, and much more, is our newest Partner Spotlight! Since deploying…

May is Asian American and Pacific Islander (AAPI) Heritage Month, which spans many regions and cultures. At 33Across, we are privileged to have many employees…

Shinez, a leading storytelling platform that distributes entertaining and engaging stories across social media and the open web to over 45M readers, partnered with 33Across…

We are excited to introduce our newest series, Partner Spotlight, where we highlight our wonderful partners and how we’ve helped them to armor up for…

For as long as people have browsed the Internet, advances in ad tech have made it easier for advertisers to reach their intended audience with…

In honor of Women’s History Month, 33Across hosted three Inclusive Conversation panels around work-life balance, engineering, and leadership. During these discussions, a few common themes…

Black History Month is a time to pay tribute to the contributions and struggles of African Americans. At 33Across we believe that Black excellence should…

Our company culture has always been an important component of the 33Across work life. Since we’ve moved to a fully remote workplace, we wanted to…

2021 has certainly been an action-packed year for the ad tech industry. Between Apple’s IDFA, Google’s announcement to extend the deprecation of the cookie, and…

While the 2021 holidays will be much different than last year’s due to the COVID-19 vaccine, consumers will continue to shop online instead of going…

Psst. The 2021 holiday season is already here. While the optimism we hoped for after vaccines became available has dissipated because of the Delta variant…

Last week we officially closed the New York 33Across office to employees. Since the onset of the pandemic, our team has displayed integrity and resiliency…

Since the launch of Lexicon, 33Across supply partners have begun to see how monetizing their cookieless inventory positively impacts their revenue. Without any lift or…

Lexicon’s cookieless programmatic deals sound intriguing; especially when you think about giving your campaigns a competitive edge of reaching untouched audiences at half the price…

Last week 33Across kicked off our first-ever virtual Spirit Week. With Back to School happening across the country, we thought why should kids have all…

Google’s recent reversal on its cookie ban -- at least until 2023 -- has provided marketers and publishers with a temporary reprieve by delaying the…

Google’s delay of the 3rd party cookie created quite a fervor last week and have many trying to read between the lines behind the announcement.…

The industry is reeling from the pending demise of the cookie. It’s been a central component to how the programmatic ecosystem functions - how it…

Over the past month, the world watched India go through its second and most serious surge of COVID-19 cases with the daily case count peaking…

Typically, my usual advice to publishers for Q1 is pretty light. However, railing after 2020’s dumpster fire, publishers will need a more aggressive strategy. Think…

Now that we ended the rollercoaster year of 2020, it’s time for publishers to brush the dirt off and take a hard look in the…

Whether working in the office or at home, collaboration is a vital component of a 33Acrosser. Our annual hackathon is a true testament to this…

Most of us have been living the pandemic lifestyle since March when our lives came to a screeching halt forcing us to stay at home.…

We previously covered 2020’s prolonged shopping season and the impact that COVID-19 will have on how consumers will shop. For our final part of our…

Like everything in 2020, Election Day will look a lot different than prior years. Due to the obstacles from COVID-19 and the importance of voting,…

It's officially Q4 and the season finale of 2020 is here. In our first installment of our Cyber Week is Canceled series, we discussed how we…

2020 continues to be unpredictable as we head into the holiday season. We wanted to share a few key points with our supply partners to…

2020 has been anything but normal and we will continue to brace ourselves for what’s ahead in Q4. In this three-part series, we will look…

With a global pandemic well underway, gone are the “normal” holiday media tactics that retailers rely on during the most profitable time of the year.…

We’ve all had to take a huge pause in common everyday functions of life during this coronavirus pandemic: How we live and work. How our…

As we near the election, publishers and buyers should continue to be on heightened alert for dis-information and hate speech. Be sure to work with…

With unprecedented times, comes a never ending stream of video calls. From what I can see, most of us could use a little help sprucing…

Programmatic buying has become advertising’s essential workhorse. There’s minimal contact, you have the potential to reach vast audiences, and it can be extremely efficient; however,…

With social isolation comes a change in media consumption. Learn how publishers can adjust their monetization strategy as consumers stay home.

We’re excited to announce that 33Across has partnered with Spaceback to offer Social Display Ads, coupling the engagement of social ad formats with the scale…

As one of the longest, if not the longest, tenured CEO of an ad tech start-up, Eric Wheeler’s tale of 33Across is filled with both…

In a recent survey from Digiday and Pubmatic, more than 40% of buyers said they worried that SPO would negatively impact their KPIs and more…

You may be in a full seasonal holiday frenzy but Q1 is lurking around the corner. We don’t want to kill your holiday buzz but…

For the first time in the industry, we’re excited to announce that we’ve added a set of engagement data signals to our Data Firehose product.…

It’s that magical time of year for digital advertising, and while you’re most likely putting your final touches on your marketing strategies, there’s one you…

This past week the 33Across team attended Digiday Publishing Summit in Key Biscayne to connect with publishers and learn more about the challenges they face…

If there’s anything that grappling with GDPR compliance has taught us, it’s that untangling the web of which party collected, shared or monetized a specific…

We’re excited to announce that after a hiatus we are officially operating in Europe. For over a year, we’ve dedicated resources to make sure that…

As prices rise on Facebook and Instagram, D2C brands are starting to look elsewhere, from Pinterest to Snap to TV — and even to billboard…

Q4 is right around the corner and this year eMarketer predicts that we will hit the $1 trillion mark in holiday sales. While you finish…

If you’re a direct-to-consumer company, most likely you’ve been following the standard strategy of heavily investing in Facebook and Instagram. From beds to suitcases to…

For most marketers, it seems intuitive that having their ad in-view for a greater length of time would be beneficial. Programmatic media buying offers a…

As the programmatic supply chain grows more complex, buyers have become increasingly concerned about protecting themselves against fraudulent inventory and ensuring they’re taking the most…

Two threads unite the global ad industry across different languages, currencies and cultural norms: Everyone is trying to capture consumer attention, and it’s getting harder…

Jamar Demorin is the Director of Client Success and Data Partnerships at 33Across. He’s an avid photographer (he even shot a few of the portraits…

Cannes Lions has long provided a unique platform for perspectives from advertising and media executives from across the globe. This year was certainly no exception…

You don’t have to work in ad tech (or even advertising at all) to know that there’s a growing sense of distrust around how people’s…

Last week, 33Across traveled to Austin to attend Digiday’s Programmatic Marketing Summit to hear from brands, agencies, and partners. Along with the warm weather, surplus…

Publishers in search of breakthrough ad solutions have to walk a fine line: Finding ads that spark user interest and capture attention, while ensuring that…

Last year Memorial Day was slated to be the second largest retail season after the Q4 Holiday Season. With an estimated $36 Billion in spend,…

We recently hosted a dynamic roundtable of digital advertising leaders to discuss the industry’s fight for consumer attention, including current viewability standards and efforts to…

Capturing people’s attention in the age of instant gratification and micro-moments requires the right blend of content, creativity, and innovation.Publishers deliver...

Digiday held their first Publisher European Summit of 2019 in Milan to discuss current and upcoming trends in digital advertising landscape for publishers. Over a…

One question dominated conversations among publishers and platforms — along with a new crop of challenger or “disruptor” brands — at this year’s IAB ALM:…

Economic downturns are both cyclical and inevitable. Since getting my first advertising job in 1993, I’ve been through a few recessions. With the exception of…

Feelings of pride, triumph, excitement, awe, and maybe a touch of disappointment are running through the 33Across offices as our 6th hackathon just wrapped. In…

Last week were fortunate enough to host a fantastic panel of industry experts as part of our Rejuvenation Roundtable and Brunch event during CES. Since…

The Interactive Advertising Bureau has just gone on the record in favor of Federal privacy regulations, and with the looming ePrivacy Regulation and the California Consumer…

Throughout this year, we’ve seen a growing chorus of marketers demand increased transparency, quality, and attention for their programmatic advertising investment. Industry initiatives like Ads.txt…

Programmatic advertising has a quality control problem, but it’s probably not the way you think. We have an opportunity to deliver value for all parties…

Here’s how our new adaptor makes Header Bidding even better. According to industry estimates, header bidding penetration in the US has surpassed 70 percent among…

Last week, Digiday held their second European Publisher summit of the year in Barcelona to discuss the latest trends and hot topics and anoint this…

The fight for customer attention has been deceptively complex, especially across the programmatic ecosystem. Even as buyers and sellers work to clear the bar for…

Last week, the 33Across publisher team attended the Digiday Publishing Summit in Key Biscayne. Aside from the beautiful setting, we also enjoyed meeting with publishers…

Now that some of the dust has settled from a frenzied two days in Cologne, we caught up with Yuri Burka, our Managing Director of…

We’re excited to announce the launch of AttentionX™, the first open exchange offering only viewable inventory and beyond, including high impact formats and attention-based ad…

With Labor Day behind us, it’s the perfect opportunity to re-examine your programmatic strategy for this year’s big holiday push. And, regardless of your specific…

Programmatic “in-housing” -- or the trend of marketers managing their programmatic media buying directly -- remains one of the industry’s hottest topics. We see this…

Establishing and maintaining close relationships with publishers is crucial to our success at 33Across. Saajan Patel, our Director of Publisher Acquisition understands the specific needs…

What was the buzz around the office last week? Spotify's programmatic business is growing, tips to ensure premium programmatic continues to grow, and more advertisers…

What was the buzz around the office last week? Addressable TV expected to account for half of ad spend, Snapchat's tools competing with Facebook, and…

What was the buzz around the office last week? How brands must approach using data post-GDPR, how publishers can better manage their tech stack, and…

Welcome to Friday! For this edition of Friday Fives we're chatting with our SVP of Operations and Analyics. Check out his take on publisher monetization,…

What was the buzz around the office last week? What publishers and advertisers think of artificial intelligence, providing more transparency in programmatic, and how GDPR…

Amidst the hustle and bustle of meetings, panels, and receptions at Cannes Lions, we were fortunate to grab some time with a knowledgeable panel of…

There was no shortage of brilliant examples of the convergence of advertising and technology at this year’s Cannes Lions festival, including innovative applications of AI…

What was the buzz around the office last week? How small businesses can survive GDPR, Facebook's new transparency policy, and how new ad tech acquisitions…

What was the buzz around the office last week? Ad tech going back to contextual targeting, what to expect programmatically during midterm elections, and how…

With the news of Instagram launching its Instagram TV, it’s pretty evident that video is the future of advertising technology. Hsiao-Chi Weng, our Director of…

What was the buzz around the office last week? Revisiting trust and ad fraud, the benefits of Facebook post-data scandal, and the AT&T and Time…

Last Week, myself along with a few others from our UK team were lucky enough to visit a surprisingly sunny Amsterdam for Digiday’s Video Summit…

This year’s Digiday Programmatic Summit took place in The Big Easy. The weather was hot, the drinks were cold, and the discussions were compelling. The…

With new regulations including GDPR, the ability to forecast how these changes will affect certain industries is crucial. Our VP of Platforms, Arthur Shikhman has…

On Friday, May 25th, the General Data Protection legislation (GDPR) will go into effect for all countries in the European Economic Area (EEA). The GDPR…

In 2017, mobile internet traffic accounted for over 52% of total global online traffic. The mobile world we live in results in the majority of…

What was the buzz around the office last week? More good news about Google's ad blocker, curated marketplaces are booming, and how...

Some of us can say that we taught ourselves how to ride a bike, or maybe even how to play an instrument. Our Software Engineer…

Summer’s unofficial start is upon us. Before you fire up the grill or hit the beach, make sure you have the right approach to add…

For this edition of Friday Fives, James explains how being a millenial has its advantages in ad tech, the best part about his job, and…

For years, the digital advertising industry settled into a predictable pattern. Let’s call it SBLR for short: Soul Searching, Big Speech (typically at the IAB…

What was the buzz around the office last week? More good news about Google's ad blocker, curated marketplaces are booming, and how...

Anyone who starts their career in tech without a computer is pretty much destined for success. Anita Pollert, our general manager of publisher solutions experienced…

What’s life in sales without a little competition? Our Director of Programmatic Sales Kevin Haslam knows this all...

Although the recent nor'easter in NYC caused some travel issues out west, the turn out for Digiday Publishing Summit was still strong in beautiful Vail,…

The best products are a result of a team who knows project management well. Alison Connard, our Director of Product Management is no exception to…

Welcome to Friday! This week we’re featuring a member of our incredible sales team, Alex Ratajczyk. Recently promoted to Channel Sales Director, Alex is responsible…

Monaco, known as the playground of the rich and famous, was the location of Digiday Publishing Summit Europe 2018.  Despite being a virtual ghost town…

Welcome to Friday! As with most tech companies, our engineers play a major role in our company's success. One of our Senior Software Engineers Aparna…

We’re sure you’ve heard the news. Starting Thursday, February 15, Google will begin to block ads deemed intrusive by the Better Ads Coalition (CBA). After surveying over…

You’ve most likely heard about the influx of forced redirects that’s hit the industry, or ads that contain code to redirect a user to another…

Leroy Holland., serves as our VP of Demand Sales, Leroy comes from a robust ad tech background and brings a wealth of experience and expertise…

Let’s agree that time is money. And with recent studies showing that the longer an ad is in view, the higher the performance, wouldn’t it…

Google announced that as of February 15th, 2018, Chrome will stop showing ads that don’t meet certain standards for quality...

As a publisher monetization company, our Publisher Acquisition team is committed to ensuring a smooth on-boarding process as well as manage all of our publisher…

Check out how Adam serves his clients and what he thinks brands are looking for in Q4. He also dishes on the future of ad…

Despite Hurricane Irma passing through prior to the event, Digiday Publishing Summit Key Biscayne had an amazing turnout...

No risk, no reward - that’s the theme of this Friday Fives. Blair Pecka shares her career journey into product management and how determination and…

Bratwurst, beer, and even tattoos being done onsite. Throughout the amazing experiences offered to attendees at DMEXCO 2017, ad tech and its ever growing landscape remained…

For this edition we’re featuring Kaitlin Griffin, an Account Executive on our Sales team. Having been with 33Across for over 3 years, she works closely…

Today we celebrate Foster Day! You may ask yourself, “What’s that?” Foster Day marks the anniversary of our longest employee Mike Foster, our Principal Engineer....

Recently, the Interactive Advertising Bureau Tech Lab launched ads.txt to help increase transparency within the programmatic ecosystem. Ads.txt gives publishers better control over their inventory and…

The products we create would be impossible to manage without the efforts of our product management team. For this Friday Fives the spotlight is on…

Ever wonder what it's like to be an engineer at growing ad tech company? Of course you have! In this edition of Friday Fives we're…

Last week Google announced that in 2018 Chrome will have its own ad blocker. By the end of 2017, EMarketer expects for the use of…

Last week in sunny Scottsdale, myself as a few other members of our sales team attended our first Digiday event- Digiday Programmatic Summit...

Gone are the days of  aimlessly surfing the internet, everyone is online—all of the time. Now it’s all about capturing a user’s moments on granular…

Publishers, buyers, and ad tech partners gathered earlier this week in Dublin for Digiday Programmatic Summit Europe. Throughout the three-day event, both publishers and marketers…

Publishers are at a crossroads between quality and quantity. Issues including fake news and pressure from the demand-side are keeping publishers up at night...

Welcome to Friday Fives! Today we're chatting with our VP of Sales, Juliana Lupinacci. She's spilling the deets on deal IDs, the next big thing coming…

Fusion of the minds creates exceptional things, especially here at 33Across. Earlier this week we held our 5th annual Hackathon...

Transformation of the traditional agency model is happening. Last week in Nashville, top agency executives gathered to discuss where the industry is heading as well…

We recently reached out to our AMP enabled publishers to understand their overall AMP experience, what they...

Last week in Lisbon, leading publishers across Europe and abroad gathered for the first Digiday Publishing Summit Europe of 2017.  As expected header bidding, ad blocking,…

Earlier this week during Interactive Advertising Bureau's (IAB) annual conference, attendees including myself were called on to provide a better experience across the entire ad tech…

Winter has officially arrived. The days are shorter and temperatures are low, but that doesn’t mean your fill rate has to be. Coming off of…

Last week the much anticipated Consumer Electronic Show took place in Las Vegas. Better known as CES, the four day conference provided participants the opportunity to get…

Last week, leading publishers from Europe and abroad gathered in Nice for Digiday Publishing Summit Europe.Header bidding, ad blocking, and audience building were among key…

33Across recently conducted an analysis of online advertising performance to measure how high viewability and time-in-view impact user engagement, as defined by when a user clicked…

Let’s face it. Social media platforms have become a driving force in publisher monetization. These platforms provide publishers with an opportunity to target a demographic…

The user must come first. Throughout the numerous sessions, afterparties and open bars this was the topic of conversation among brands...

This year’s DMEXCO event in Cologne, Germany was particular interesting. There was a heatwave in September and a huge turnout from the global digital...

Great connection and thought-provoking content; these were my takeaways from last week’s Digiday Publishing Summit...

How many times have you had a programmatic campaign not go exactly as planned?...

HTTP, or hypertext transfer protocol is the way a web server communicates information with browsers like Google Chrome and Safari. HTTP allows visitors to view…

Since its debut in the programmatic stratosphere, private marketplaces (PMP) have been all the craze. Allowing publishers more control over their inventory and giving buyers…

Point-of-care patient education media company AccentHeathrecently announced that they acquired PageScience, a programmatic advertising and targeting company for pharmaceutical marketers...

All eyes will soon be on Rio. For over two weeks, the 2016 Summer Olympics will dominate not only television but the digital landscape as…

It was hard not to miss Mary Meeker’s latest Internet Trends Report, especially the section on economic growth slowing. On the one hand, the report…

Wondering what buyers expect from publishers is enough to keep you up at night. Impressions, viewability, and quality traffic are just the tip of the…

Finding innovative ways to monetize your site and increase traffic, can seem overwhelming. With new monetization trends emerging, finding trustworthy partners that understand your site and are…