Retargeting is one of the strongest performing tactics for retailers; however, since the majority of it is based on cookies, clients can only reach about 50% of their audience. Once…
With record-breaking growth in 2021 and hitting a revenue goal of $200bn in early 2022, digital advertising’s year-over-year growth has sharply declined, according to the…
BidSwitch, a neutral programmatic infrastructure layer engineered by IPONWEB, is our newest Partner Spotlight! We spoke with BidSwitch’s Cole Newman, Client Services Director to learn…
Q4 2022 was challenging compared to prior years due to low consumer spending caused by inflation. Despite this, cookie alternative inventory gave advertisers greater efficiency…
We are thrilled to announce the promotion of John Whitmore to SVP, Global Business Development - Lexicon. John will lead new Lexicon partnerships across the…
Since approximately 80% of brand spend targets half of a publisher’s supply, the unaddressable market is a huge opportunity for publishers looking to monetize every…
In the recently produced 33Across Programmatic Cookieless Trends Report, we analyzed programmatic transactions on the 33Across exchange to gain insight into cookieless versus cookie trends…
Our newest Partner Spotlight is Shinez; a leading storytelling platform that distributes entertaining and engaging stories across social media and the open web to over…
We produced the 33Across Programmatic Cookieless Trends Report in order to highlight cookieless trends across varying advertising industry verticals on the 33Across exchange from August…
Q4 is fully underway, and publishers shouldn’t miss out on the huge revenue potential that this quarter brings. We share the tips and tricks publishers…
National Hispanic Heritage Month takes place each year from September 15th - October 15th, and is a time to recognize the culture and wonderful contributions…
Q4 is undoubtedly the biggest programmatic revenue driver of the year. With back to back holidays comes increased consumerism, and advertisers should prepare themselves accordingly…
Lexicon immediately makes your inventory addressable, but did you know that there are ways to take your cookieless monetization to the next level? Below you…
33Across was recently awarded ‘Best Display Advertising Platform’ by MarTech Breakthrough; an annual award that recognizes innovative companies in the ad tech, sales tech, and…
Today, the majority of programmatic revenue runs on third-party cookies, leaving almost half of a publisher’s inventory under-monetized. Looking ahead to Google’s plan to phase…
Lexicon immediately makes your inventory addressable, but did you know that there are ways to take your cookieless monetization to the next level? Below you…
Today, the majority of programmatic revenue runs on third-party cookies, leaving almost half of a publisher’s inventory under-monetized. Looking ahead to Google’s plan to phase…
Factinate, a website dedicated to finding and sharing interesting facts about science, history, animals, film, people, and much more, is our newest Partner Spotlight! Since deploying…
May is Asian American and Pacific Islander (AAPI) Heritage Month, which spans many regions and cultures. At 33Across, we are privileged to have many employees…
Shinez, a leading storytelling platform that distributes entertaining and engaging stories across social media and the open web to over 45M readers, partnered with 33Across…
In honor of Women’s History Month, 33Across hosted three Inclusive Conversation panels around work-life balance, engineering, and leadership. During these discussions, a few common themes…
Black History Month is a time to pay tribute to the contributions and struggles of African Americans. At 33Across we believe that Black excellence should…
2021 has certainly been an action-packed year for the ad tech industry. Between Apple’s IDFA, Google’s announcement to extend the deprecation of the cookie, and…
Psst. The 2021 holiday season is already here. While the optimism we hoped for after vaccines became available has dissipated because of the Delta variant…
Last week we officially closed the New York 33Across office to employees. Since the onset of the pandemic, our team has displayed integrity and resiliency…
Since the launch of Lexicon, 33Across supply partners have begun to see how monetizing their cookieless inventory positively impacts their revenue. Without any lift or…
Lexicon’s cookieless programmatic deals sound intriguing; especially when you think about giving your campaigns a competitive edge of reaching untouched audiences at half the price…
Last week 33Across kicked off our first-ever virtual Spirit Week. With Back to School happening across the country, we thought why should kids have all…
Typically, my usual advice to publishers for Q1 is pretty light. However, railing after 2020’s dumpster fire, publishers will need a more aggressive strategy. Think…
Programmatic buying has become advertising’s essential workhorse. There’s minimal contact, you have the potential to reach vast audiences, and it can be extremely efficient; however,…
We’re excited to announce that 33Across has partnered with Spaceback to offer Social Display Ads, coupling the engagement of social ad formats with the scale…
It’s that magical time of year for digital advertising, and while you’re most likely putting your final touches on your marketing strategies, there’s one you…
This past week the 33Across team attended Digiday Publishing Summit in Key Biscayne to connect with publishers and learn more about the challenges they face…
If there’s anything that grappling with GDPR compliance has taught us, it’s that untangling the web of which party collected, shared or monetized a specific…
If you’re a direct-to-consumer company, most likely you’ve been following the standard strategy of heavily investing in Facebook and Instagram. From beds to suitcases to…
For most marketers, it seems intuitive that having their ad in-view for a greater length of time would be beneficial. Programmatic media buying offers a…
As the programmatic supply chain grows more complex, buyers have become increasingly concerned about protecting themselves against fraudulent inventory and ensuring they’re taking the most…
Two threads unite the global ad industry across different languages, currencies and cultural norms: Everyone is trying to capture consumer attention, and it’s getting harder…
Cannes Lions has long provided a unique platform for perspectives from advertising and media executives from across the globe. This year was certainly no exception…
Last week, 33Across traveled to Austin to attend Digiday’s Programmatic Marketing Summit to hear from brands, agencies, and partners. Along with the warm weather, surplus…
Publishers in search of breakthrough ad solutions have to walk a fine line: Finding ads that spark user interest and capture attention, while ensuring that…
We recently hosted a dynamic roundtable of digital advertising leaders to discuss the industry’s fight for consumer attention, including current viewability standards and efforts to…
Capturing people’s attention in the age of instant gratification and micro-moments requires the right blend of content, creativity, and innovation.Publishers deliver...
Digiday held their first Publisher European Summit of 2019 in Milan to discuss current and upcoming trends in digital advertising landscape for publishers. Over a…
One question dominated conversations among publishers and platforms — along with a new crop of challenger or “disruptor” brands — at this year’s IAB ALM:…
Economic downturns are both cyclical and inevitable. Since getting my first advertising job in 1993, I’ve been through a few recessions. With the exception of…
Feelings of pride, triumph, excitement, awe, and maybe a touch of disappointment are running through the 33Across offices as our 6th hackathon just wrapped. In…
Last week were fortunate enough to host a fantastic panel of industry experts as part of our Rejuvenation Roundtable and Brunch event during CES. Since…
The Interactive Advertising Bureau has just gone on the record in favor of Federal privacy regulations, and with the looming ePrivacy Regulation and the California Consumer…
Throughout this year, we’ve seen a growing chorus of marketers demand increased transparency, quality, and attention for their programmatic advertising investment. Industry initiatives like Ads.txt…
Programmatic advertising has a quality control problem, but it’s probably not the way you think. We have an opportunity to deliver value for all parties…
Here’s how our new adaptor makes Header Bidding even better. According to industry estimates, header bidding penetration in the US has surpassed 70 percent among…
The fight for customer attention has been deceptively complex, especially across the programmatic ecosystem. Even as buyers and sellers work to clear the bar for…
Lauren Hollinger and Dan Chiprut
October 3, 2018
Events
Last week, the 33Across publisher team attended the Digiday Publishing Summit in Key Biscayne. Aside from the beautiful setting, we also enjoyed meeting with publishers…
We’re excited to announce the launch of AttentionX™, the first open exchange offering only viewable inventory and beyond, including high impact formats and attention-based ad…
With Labor Day behind us, it’s the perfect opportunity to re-examine your programmatic strategy for this year’s big holiday push. And, regardless of your specific…
Programmatic “in-housing” -- or the trend of marketers managing their programmatic media buying directly -- remains one of the industry’s hottest topics. We see this…
Establishing and maintaining close relationships with publishers is crucial to our success at 33Across. Saajan Patel, our Director of Publisher Acquisition understands the specific needs…
What was the buzz around the office last week? Spotify's programmatic business is growing, tips to ensure premium programmatic continues to grow, and more advertisers…
Welcome to Friday! For this edition of Friday Fives we're chatting with our SVP of Operations and Analyics. Check out his take on publisher monetization,…
What was the buzz around the office last week? What publishers and advertisers think of artificial intelligence, providing more transparency in programmatic, and how GDPR…
There was no shortage of brilliant examples of the convergence of advertising and technology at this year’s Cannes Lions festival, including innovative applications of AI…
What was the buzz around the office last week? How small businesses can survive GDPR, Facebook's new transparency policy, and how new ad tech acquisitions…
What was the buzz around the office last week? Ad tech going back to contextual targeting, what to expect programmatically during midterm elections, and how…
With the news of Instagram launching its Instagram TV, it’s pretty evident that video is the future of advertising technology. Hsiao-Chi Weng, our Director of…
This year’s Digiday Programmatic Summit took place in The Big Easy. The weather was hot, the drinks were cold, and the discussions were compelling. The…
With new regulations including GDPR, the ability to forecast how these changes will affect certain industries is crucial. Our VP of Platforms, Arthur Shikhman has…
On Friday, May 25th, the General Data Protection legislation (GDPR) will go into effect for all countries in the European Economic Area (EEA). The GDPR…
For years, the digital advertising industry settled into a predictable pattern. Let’s call it SBLR for short: Soul Searching, Big Speech (typically at the IAB…
Anyone who starts their career in tech without a computer is pretty much destined for success. Anita Pollert, our general manager of publisher solutions experienced…
Although the recent nor'easter in NYC caused some travel issues out west, the turn out for Digiday Publishing Summit was still strong in beautiful Vail,…
Welcome to Friday! This week we’re featuring a member of our incredible sales team, Alex Ratajczyk. Recently promoted to Channel Sales Director, Alex is responsible…
We’re sure you’ve heard the news. Starting Thursday, February 15, Google will begin to block ads deemed intrusive by the Better Ads Coalition (CBA). After surveying over…
As a publisher monetization company, our Publisher Acquisition team is committed to ensuring a smooth on-boarding process as well as manage all of our publisher…
Bratwurst, beer, and even tattoos being done onsite. Throughout the amazing experiences offered to attendees at DMEXCO 2017, ad tech and its ever growing landscape remained…
For this edition we’re featuring Kaitlin Griffin, an Account Executive on our Sales team. Having been with 33Across for over 3 years, she works closely…
Today we celebrate Foster Day! You may ask yourself, “What’s that?” Foster Day marks the anniversary of our longest employee Mike Foster, our Principal Engineer....
Recently, the Interactive Advertising Bureau Tech Lab launched ads.txt to help increase transparency within the programmatic ecosystem. Ads.txt gives publishers better control over their inventory and…
Publishers, buyers, and ad tech partners gathered earlier this week in Dublin for Digiday Programmatic Summit Europe. Throughout the three-day event, both publishers and marketers…
Publishers are at a crossroads between quality and quantity. Issues including fake news and pressure from the demand-side are keeping publishers up at night...
Welcome to Friday Fives! Today we're chatting with our VP of Sales, Juliana Lupinacci. She's spilling the deets on deal IDs, the next big thing coming…
Transformation of the traditional agency model is happening. Last week in Nashville, top agency executives gathered to discuss where the industry is heading as well…
Last week in Lisbon, leading publishers across Europe and abroad gathered for the first Digiday Publishing Summit Europe of 2017. As expected header bidding, ad blocking,…
Earlier this week during Interactive Advertising Bureau's (IAB) annual conference, attendees including myself were called on to provide a better experience across the entire ad tech…
Last week the much anticipated Consumer Electronic Show took place in Las Vegas. Better known as CES, the four day conference provided participants the opportunity to get…
Last week, leading publishers from Europe and abroad gathered in Nice for Digiday Publishing Summit Europe.Header bidding, ad blocking, and audience building were among key…
33Across recently conducted an analysis of online advertising performance to measure how high viewability and time-in-view impact user engagement, as defined by when a user clicked…
Let’s face it. Social media platforms have become a driving force in publisher monetization. These platforms provide publishers with an opportunity to target a demographic…
This year’s DMEXCO event in Cologne, Germany was particular interesting. There was a heatwave in September and a huge turnout from the global digital...
HTTP, or hypertext transfer protocol is the way a web server communicates information with browsers like Google Chrome and Safari. HTTP allows visitors to view…
Since its debut in the programmatic stratosphere, private marketplaces (PMP) have been all the craze. Allowing publishers more control over their inventory and giving buyers…
Point-of-care patient education media company AccentHeathrecently announced that they acquired PageScience, a programmatic advertising and targeting company for pharmaceutical marketers...
Finding innovative ways to monetize your site and increase traffic, can seem overwhelming. With new monetization trends emerging, finding trustworthy partners that understand your site and are…