Championing Change: How Women In Ad Tech Can Advocate For Equality Year-Round
Lisa Mollura, CMO of 33Across, argues that despite some progress, women remain underrepresented in ad tech. She calls for year-round advocacy through…
ADDRESSABLE INFRASTRUCTURE FOR THE OPEN WEB
Our Story
33Across has over 15 years of experience building identity resolution technology, programmatic monetization, and audience segmentation through big data and a global first-party publisher foundation. Future-proofing the industry’s addressable infrastructure, 33Across provides direct access to critical signals that power privacy-safe programmatic transactions for supply-side platforms, demand-side platforms, publishers, data companies, agencies, and everything in between.
Why 33Across
Global Addressable Footprint
Our code on 800,000 sites combined with our scaled supply-side platform gives us the largest addressable footprint
Seamless Platform Integration
Integrating with Lexicon gives our partners access to an addressable infrastructure across the ecosystem without investing in months of development
Partnerships
Our direct publisher integrations and ad tech partnerships increase your scale and make onboarding a breeze
Privacy by Design
Consumers and publishers can manage their preferences in a rapidly changing regulatory environment
Scale for the open internet
Integrated Global Publishers
100
K+
Global Users
0
B+
Identity Resolution
0
%
Average Match Rate
0
%
Monthly Traffic
100
B
33across partners
Ready to Solve the Cookieless Puzzle?
This collaboration will provide our clients with innovative solutions that enhance audience targeting in an evolving privacy-first landscape. By leveraging Lexicon’s technology, we can offer our buyers unparalleled precision and scale, while also driving increased monetization opportunities for our publishers.
We’ve been looking for a solution that helps monetize cookieless traffic. After implementing Lexicon we were surprised to see great immediate results from our buyers who are using the technology. Within the first week, our cookieless revenue increased by 50% and our bid rate activity jumped. Historically, we haven’t seen such a distinct change when we add a new identity module.
The 33Across team came up with a strategic rollout plan to optimize and fully monetize our cookieless supply. Using Lexicon, we were able to see a nearly 1000% increase in cookieless fill rates and a 350% increase in cookieless revenue across Q3.
Lexicon has immediately proven how cookieless inventory can be a major revenue driver for us. The Arena Group has seen a massive improvement in unaddressable revenue with higher fill and CPMs. Unaddressable revenue has become a large part of our monetization strategy with 33Across, helping us seamlessly navigate the complexities of cookieless monetization.
We immediately saw an impressive increase in our cookieless revenue once we deployed 33Across’ Lexicon. What makes Lexicon unique from other identity solutions are the insights into the revenue impact of our unaddressable supply. As we navigate a complex time, we appreciate the team’s knowledge and transparency on how to optimize our cookieless performance.
Our focus has been to drive loyal audiences to our suite of web properties; however, we’ve begun to see our cookieless outpace our cookied inventory due to an influx of traffic from embedded and non-cookied browsers. Lexicon has proven integral to transforming our cookieless supply into programmatic revenue without any technical lift.
Of all the cookieless solutions we have tested, Lexicon is the only solution that has led to a substantial revenue lift across our unaddressable inventory. If we could utilize this technology across all of our supply-side platforms, we would be in a much better place to prepare for the end of third-party cookies.
solutions
LEXICON FOR
Supply-Side Platforms
Ignite addressability on your publishers’ open market cookie alternative inventory
LEXICON FOR
Publishers
Seamlessly monetize cookie alternative inventory via the programmatic open and deals
LEXICON FOR
Demand-Side Platforms
Make your bidder browser agnostic to access high-performing cookie alternative supply
LEXICON FOR
Data Companies
Enable the creation and portability of cookie alternative data while maintaining consumer privacy
Recent news
Gear Up for March Madness: How to Dunk on the Competition with Curated Supply-Side Inventory
Get those b-ball shoes ready – March Madness is nearly here! It’s time to start prepping your game plans to win over passionate college hoops fans. But with so many brands vying for attention, how will you outmaneuver the competition? The answer is…
CES 2025: Addressability, CTV, and Supply-Side Curation
Addressability and data were top of mind during CES, especially considering that third-party cookies will die out in 2025 and cookieless environments like CTV continue to explode with opportunity. Faced with signal loss, advertisers need to find ways to create…
Championing Change: How Women In Ad Tech Can Advocate For Equality Year-Round
Lisa Mollura, CMO of 33Across, argues that despite some progress, women remain underrepresented in ad tech. She calls for year-round advocacy through…
Gear Up for March Madness: How to Dunk on the Competition with Curated Supply-Side Inventory
Get those b-ball shoes ready – March Madness is nearly here! It’s time to start prepping your game plans to win over passionate college hoops fans. But with so many brands vying for attention, how will you outmaneuver the competition? The answer is…
CES 2025: Addressability, CTV, and Supply-Side Curation
Addressability and data were top of mind during CES, especially considering that third-party cookies will die out in 2025 and cookieless environments like CTV continue to explode with opportunity. Faced with signal loss, advertisers need to find ways to create…
