Introducing

LEXICONTM

An integrated technology that bridges the gap between cookies and authentication

WHO WE ARE

A Publisher Platform Designed for the Open Internet

33Across builds technology for publishers to increase the value of their inventory and safely monetize it for the open internet within the bounds of privacy. Our supply-side platform allows publishers to transition to a cookieless world with unified addressability, curated audiences, and monetization.

STATE OF INDUSTRY

Publishers Could Lose $10B in 2022 When the Cookie Disappears

It’s time to leave the cookie behind and flip the switch on unaddressable inventory

What Makes 33Across Different

1

Making the Unaddressable Addressable

Instant addressability for 90% of publisher inventory

2

Engaged
Audiences

Increase the value of unaddressable inventory and identify new customers

3

No New
(ad) Taxes

Removing ID and data fees from the supply chain increases publisher revenue and working media budgets

The cookieless future, is one of our biggest challenges and 33Across’ Lexicon solution to monetizing unaddressable traffic could be an industry gamechanger. Beyond the potential revenue it brings, we are thrilled that it eliminates the need for any backend heavy lifting.
— Amanda Gomez, VP of Revenue Ops
Platforms that can more effectively connect buyers with quality inventory and an engaged audience are in a position to create a true win-win for publishers and advertisers.
— Chris Mayland, VP of Consumer Markets
33Across Lexicon’s built-in addressability and audience capabilities drive innovation as the industry moves toward a cookie-less future, which ties to our commitments and vision for effective digital media supply chain.
— Anudit Vikram, Chief Product Officer

Ready to Unlock the Cookieless World?

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