Introducing
LEXICONTM
An integrated technology that bridges the gap between cookies and authentication
WHO WE ARE
A Publisher Platform Designed for the Open Internet
33Across builds technology for publishers to increase the value of their inventory and safely monetize it for the open internet within the bounds of privacy. Our supply-side platform allows publishers to transition to a cookieless world with unified addressability, curated audiences, and monetization.
STATE OF INDUSTRY
Gain Independence With Open Web Monetization Beyond the Cookie
It’s time to leave the cookie behind and flip the switch on unaddressable inventory
What Makes 33Across Different
1
Making the Unaddressable Addressable
Instant addressability for 90% of publisher inventory
2
Engaged
Audiences
Increase the value of unaddressable inventory and identify new customers
3
No New
(ad) Taxes
Removing ID and data fees from the supply chain increases publisher revenue and working media budgets
The cookieless future, is one of our biggest challenges and 33Across’ Lexicon solution to monetizing unaddressable traffic could be an industry gamechanger. Beyond the potential revenue it brings, we are thrilled that it eliminates the need for any backend heavy lifting.
— Amanda Gomez, VP of Revenue Ops
Platforms that can more effectively connect buyers with quality inventory and an engaged audience are in a position to create a true win-win for publishers and advertisers.
— Chris Mayland, VP of Consumer Markets
33Across Lexicon’s built-in addressability and audience capabilities drive innovation as the industry moves toward a cookie-less future, which ties to our commitments and vision for effective digital media supply chain.
— Anudit Vikram, Chief Product Officer
Ready to Unlock the Cookieless World?
Publisher and Demand Partnerships
Recent News
Publishers Can Easily View the Impact and Importance of Addressable Inventory
Since the launch of Lexicon, 33Across supply partners have begun to see how monetizing their cookieless inventory positively impacts their revenue. Without any lift or…
33Across Shortlisted for Best Cookieless Identification Technology and Best Sell-Side Programmatic Platform
33Across was shortlisted in the 2021 Digiday Technology Awards for Best Cookieless Identification Technology and Best Sell-Side Programmatic Platform....
33Across named Outstanding Display and Programmatic Advertising Platform
33Across was named the winner in the Outstanding Display and Programmatic Advertising Platform category in the 2021 Cynopsis Digital Model D Awards in the Ad…
