ADDRESSABLE INFRASTRUCTURE FOR THE OPEN WEB

Who We Are

At 33Across, our goal is to make the open web work without cookies in a way that is simple and fair for publishers. Lexicon makes inventory easily addressable across all browsers for publishers, SSPs, DSPs, and data companies.

Why 33Across

Global Addressable Footprint

Our code on 800,000 sites combined with our scaled supply-side platform gives us the largest addressable footprint

Seamless Platform Integration

Integrating with Lexicon gives our partners access to an addressable infrastructure across the ecosystem without investing in months of development

Partnerships

Our direct publisher integrations and ad tech partnerships increase your scale and make onboarding a breeze

Privacy by Design

Consumers and publishers can manage their preferences in a rapidly changing regulatory environment

Scale for the open internet

100 K+
Integrated Global Publishers
0 B+
Global Users
0 %
Identity Resolution
0 %
Average Match Rate
100 B
Monthly Traffic

Ready to Solve the Cookieless Puzzle?

solutions

LEXICON FOR

Supply-Side Platforms

Ignite addressability on your publishers’ open market cookieless inventory  

LEXICON FOR

Publishers

Seamless monetize cookieless inventory via the programmatic open and deals

LEXICON FOR

Demand-Side Platforms

Make your bidder browser agnostic to access high-performing cookieless supply

LEXICON FOR

Data Companies

Enable the creation and portability of cookieless data while maintaining consumer privacy

Recent news

Cookies Have Extended Their Stay Until 2024, but What About Today’s Unaddressable Inventory?

Today, the majority of programmatic revenue runs on third-party cookies, leaving almost half of a publisher’s inventory under-monetized. Looking ahead to Google’s plan to phase out third-party cookies in 2023, the problem will only get worse. With over 40 registered ID Modules in Prebid and 80-plus IDs in-market to choose from, publishers have…

Read More »

Cookies Have Extended Their Stay Until 2024, but What About Today’s Unaddressable Inventory?

Today, the majority of programmatic revenue runs on third-party cookies, leaving almost half of a publisher’s inventory under-monetized. Looking ahead to Google’s plan to phase out third-party cookies in 2023, the problem will only get worse. With over 40 registered ID Modules in Prebid and 80-plus IDs in-market to choose from, publishers have…

Read More »