33Across has over 15 years of experience building identity resolution technology, programmatic monetization, and audience segmentation through big data and a global first-party publisher foundation. Future-proofing the industry’s addressable infrastructure, 33Across provides direct access to critical signals that power privacy-safe programmatic transactions for supply-side platforms, demand-side platforms, publishers, data companies, agencies, and everything in between.
Our code on 800,000 sites combined with our scaled supply-side platform gives us the largest addressable footprint
Integrating with Lexicon gives our partners access to an addressable infrastructure across the ecosystem without investing in months of development
Our direct publisher integrations and ad tech partnerships increase your scale and make onboarding a breeze
Consumers and publishers can manage their preferences in a rapidly changing regulatory environment
As digital advertising moves beyond third-party cookies, brands need to embrace more effective and innovative audience strategies to capture shopper attention across TV (CTV), out-of-home (OOH), gaming, audio, and…
As holiday shopping kicks off earlier this season, advertisers are feeling the pressure to find new ways to reach enthusiastic buyers. Cookies are no longer the foundation of digital advertising. Today’s top shopping and content channels—including connected TV (CTV), out-of-home (OOH), gaming, and audio—don’t use cookies at all, marking a major shift in…
Consumer holiday spending during Cyber Weekend (the five days from Thanksgiving to Cyber Monday) increased by 7% YoY according to Adobe. In 2024, there are 5 less shopping days than in 2023 since Thanksgiving fell…
As digital advertising moves beyond third-party cookies, brands need to embrace more effective and innovative audience strategies to capture shopper attention across TV (CTV), out-of-home (OOH), gaming, audio, and…
As holiday shopping kicks off earlier this season, advertisers are feeling the pressure to find new ways to reach enthusiastic buyers. Cookies are no longer the foundation of digital advertising. Today’s top shopping and content channels—including connected TV (CTV), out-of-home (OOH), gaming, and audio—don’t use cookies at all, marking a major shift in…
Consumer holiday spending during Cyber Weekend (the five days from Thanksgiving to Cyber Monday) increased by 7% YoY according to Adobe. In 2024, there are 5 less shopping days than in 2023 since Thanksgiving fell…
