Introducing
LEXICONTM
An integrated technology that bridges the gap between cookies and authentication
WHO WE ARE
A Publisher Platform Designed for the Open Internet
33Across builds technology for publishers to increase the value of their inventory and safely monetize it for the open internet within the bounds of privacy. Our supply-side platform allows publishers to transition to a cookieless world with unified addressability, curated audiences, and monetization.
STATE OF INDUSTRY
Publishers Could Lose $10B in 2022 When the Cookie Disappears
It’s time to leave the cookie behind and flip the switch on unaddressable inventory
What Makes 33Across Different
1
Making the Unaddressable Addressable
Instant addressability for 90% of publisher inventory
2
Engaged
Audiences
Increase the value of unaddressable inventory and identify new customers
3
No New
(ad) Taxes
Removing ID and data fees from the supply chain increases publisher revenue and working media budgets
The cookieless future, is one of our biggest challenges and 33Across’ Lexicon solution to monetizing unaddressable traffic could be an industry gamechanger. Beyond the potential revenue it brings, we are thrilled that it eliminates the need for any backend heavy lifting.
— Amanda Gomez, VP of Revenue Ops
Platforms that can more effectively connect buyers with quality inventory and an engaged audience are in a position to create a true win-win for publishers and advertisers.
— Chris Mayland, VP of Consumer Markets
33Across Lexicon’s built-in addressability and audience capabilities drive innovation as the industry moves toward a cookie-less future, which ties to our commitments and vision for effective digital media supply chain.
— Anudit Vikram, Chief Product Officer
Ready to Unlock the Cookieless World?
Publisher and Demand Partnerships
Recent News
33Across Has a Supply Side Plan to Make Unauthenticated Traffic Addressable
33Across takes a different approach to identity to effectively replace third-party cookies. With an embedded identity graph into...
With the Cookie Crunch Nearing, Vox Media Flexes Its First-Party Muscle
Vox Media with its platforms Forte and Concert, makes it easier for marketers to direct more ad budgets to publishers when audience targeting becomes more…
Goodbye Cookie—Hello Token
The industry is reeling from the pending demise of the cookie. It’s been a central component to how the programmatic ecosystem functions - how it…