ADDRESSABLE INFRASTRUCTURE FOR THE OPEN WEB

Who We Are

At 33Across, our goal is to make the open web work without cookies in a way that is simple and fair for publishers. Lexicon makes inventory easily addressable across all browsers for publishers, SSPs, DSPs, and data companies.

Why 33Across

Global Addressable Footprint

Our code on 800,000 sites combined with our scaled supply-side platform gives us the largest addressable footprint

Seamless Platform Integration

Integrating with Lexicon gives our partners access to an addressable infrastructure across the ecosystem without investing in months of development

Partnerships

Our direct publisher integrations and ad tech partnerships increase your scale and make onboarding a breeze

Privacy by Design

Consumers and publishers can manage their preferences in a rapidly changing regulatory environment

Scale for the open internet

100 K+
Integrated Global Publishers
0 B+
Global Users
0 %
Identity Resolution
0 %
Average Match Rate
100 B
Monthly Traffic

Ready to Solve the Cookieless Puzzle?

solutions

LEXICON FOR

Supply-Side Platforms

Ignite addressability on your publishers’ open market cookieless inventory  

LEXICON FOR

Publishers

Seamless monetize cookieless inventory via the programmatic open and deals

LEXICON FOR

Demand-Side Platforms

Make your bidder browser agnostic to access high-performing cookieless supply

LEXICON FOR

Data Companies

Enable the creation and portability of cookieless data while maintaining consumer privacy

Recent news

33Across’ Lexicon Identity Solution Sees 15X Year over Year Growth in Daily Cookieless Revenue for Publishers

Since its debut one year ago Lexicon has helped half of the Comscore 50 Publishers dramatically increase their unaddressable revenue. 33Across, a publisher technology platform designed for the open web, today announced the proven results of its Lexicon identity solution on its first anniversary. The vision for Lexicon is to help publishers succeed without cookies and simplify…

Read More »

Partner Spotlight | Factinate

Factinate, a website dedicated to finding and sharing interesting facts about science, history, animals, film, people, and much more, is our newest Partner Spotlight! Since deploying 33Across’ Lexicon solution, they have seen a significant boost in cookieless revenue. In this Partner Spotlight edition, you’ll get to see…

Read More »

33Across’ Lexicon Identity Solution Sees 15X Year over Year Growth in Daily Cookieless Revenue for Publishers

Since its debut one year ago Lexicon has helped half of the Comscore 50 Publishers dramatically increase their unaddressable revenue. 33Across, a publisher technology platform designed for the open web, today announced the proven results of its Lexicon identity solution on its first anniversary. The vision for Lexicon is to help publishers succeed without cookies and simplify…

Read More »

Partner Spotlight | Factinate

Factinate, a website dedicated to finding and sharing interesting facts about science, history, animals, film, people, and much more, is our newest Partner Spotlight! Since deploying 33Across’ Lexicon solution, they have seen a significant boost in cookieless revenue. In this Partner Spotlight edition, you’ll get to see…

Read More »