Programmatic Cookie Alternative Trends Report
Vol. 6—Q4 2023
Vol. 6—Q4 2023
Learn about cookieless programmatic trends across the top 10 advertising verticals during the fourth quarter of 2023 in the 33Across Programmatic Cookie Alternative Trends Report.
Increase in Cookieless SOV
Increase in Cookieless SOV
2X
Retail Advertisers
Increase in Cookieless SOV
QOQ Increase in Cookieless SOV
Increase in Cookieless SOV
The report covers the following programmatic trends:
- Cookie alternative spend vs. cookied spend by vertical
- Cookie alternative vs. cookied revenue for publishers
- And much more
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